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Forget B2C or B2B—Focus on H2H Instead

No More Cold Calling

One way companies derail trusting relationships with customers is with overcomplicated sales and marketing processes and terminology. Buyers don’t really care whether we’re B2C or B2B, nor do they understand or care about all the complex jargon we use to describe our markets and products. Read the rest of the article.

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B2B Sales Training Techniques and Best Practices

Highspot

This makes B2B sales training more important than ever. A well-designed program, paired with a robust training software , will empower your sales reps with the knowledge they need to deliver value and close more deals. What Does the B2B Sales Process Look Like? The decision cycle is often longer.

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Sales Blogs We Love: Where to go for insight in every sales role

SalesLoft

Sales blogs to go to for insight in every sales role, from sales professionals to sales managers to sales leaders — aside from Salesloft.com, of course! For Sales Professionals: The Sales Blog (Anthony Iannarino) | Anthony Iannarino is an international speaker, author, and sales leader.

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What You Need to Know About Complex Sales

Gong.io

In this article, we’ll explain complex sales and how they differ from traditional sales. We’ll also describe each stage of the complex sales cycle and provide actionable insights for them. While complex sales are common in B2B sales environments, a B2C transaction can also be “complex.”

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B2B Selling—It’s Personal

Pipeliner

There is a mistaken belief that B2B buying behavior rests in coldly logical, rational business decisions, and that business-to-consumer (B2C) decisions are more personal and emotional. It is even more so than B2C buying, simply because of the inflated personal risk experienced by B2B buyers. B2B Buying Perspective.

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The 6 Crucial Stages Of A B2B Sales Funnel (Plus Examples)

Gong.io

It‘s no secret that B2B sales (especially at the enterprise level) take a significant amount of time and effort to nurture and eventually close. The B2B sales funnel is a popular method for modeling this journey. They represent the stages salespeople go through from lead to sale.

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CPQ ROI

Cincom Smart Selling

In this article, we’ll look at a quantitative approach to CPQ ROI. To achieve the CPQ benefits mentioned in the article discussed previously , a customer has to ensure that the following three tasks have been done: 1.

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