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Sales Training Article about the Foundation of Buying Cycles

Customer Centric Selling

Sales Training Article: The Foundation of Buying Cycles. By John Holland, Chief Content Officer, CustomerCentric SellingĀ® - The Sales Training Company Image courtesy of Stuart Miles at FreeDigitalPhotos.net In my mind the most important core concept of CustomerCentric SellingĀ® is: No goal, no prospect.

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Sales Tips: How to Begin Buying Cycles with Pain vs. Goal

Customer Centric Selling

Sales Tips: How to Begin Buying Cycles with Pain vs. Goals. One of the fundamental concepts of CustomerCentric Selling® is that buying cycles begin when Key Players share goals or admit problems theyā€™re willing to spend money to achieve or address.

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We Are Efficient, But Are We Effective?

Partners in Excellence

If I think, for example, the evolution of “prospecting letters.” To send a prospecting letter, I had to write it in longhand and give it to the “word processing pool.” ” In a few hours or a day, I would get a typed draft of my prospecting letter. The advent of the web and email changed everything.

Retention 126
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Sales Training Look into the Electronic Starts to Buying Cycles

Customer Centric Selling

Sales Training Article: Electronic Starts to Buying Cycles By John Holland, Chief Content Officer, CustomerCentric SellingĀ® - The Sales Training Company This article is a continuation from last week's article , as part of the IIWII ("It Is What It Is") series. Need some help with your sales performance?

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Welcome, Gen A: The Age of Automation for Sales and Marketing is Here

Zoominfo

Back in 1989, when hair metal music played on MTV and a lone protester famously stood in front of a tank in Tiananmen Square, the Harvard Business Review published an article that explored how automation was ready to boost marketing and sales teams. One side deployed code; the other deployed prospecting campaigns. ā€œOn

Marketing 252
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Sales Article about the Overlooked Source of Revenue

Customer Centric Selling

Sales Training Article: An Often Overlooked Source of Revenue. When going through buying cycles with prospects, sellers are careful to ensure they gain access to Key Players that will be involved in making buying decisions. Prospecting within the customer base offers several advantages: 1.

Revenue 68
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Rainforests and Torn ACLā€™s Provide Insight into Effective Selling

Understanding the Sales Force

Dinger, our GoldenDoodle, who I have featured in several articles , tore his ACL last week. This is called having a Supportive Buy Cycle and while 64% of the top salespeople in the world have it, only 10% of the bottom half of all salespeople and 1% of the bottom 10% have it as a strength. Hold that thought. Disconnected.

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