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Sales Training Article about the Foundation of Buying Cycles

Customer Centric Selling

Sales Training Article: The Foundation of Buying Cycles. By John Holland, Chief Content Officer, CustomerCentric Selling® - The Sales Training Company Image courtesy of Stuart Miles at FreeDigitalPhotos.net In my mind the most important core concept of CustomerCentric Selling® is: No goal, no prospect.

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Sales Tips: How to Begin Buying Cycles with Pain vs. Goal

Customer Centric Selling

Sales Tips: How to Begin Buying Cycles with Pain vs. Goals. By John Holland, Chief Content Officer, CustomerCentric Selling® - The Sales Training Company. It’s always been challenging for me to imagine 25 year old sellers getting 50+ year old Sales Executives to admit they’re missing revenue targets (vs.

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Welcome, Gen A: The Age of Automation for Sales and Marketing is Here

Zoominfo

Yet a similar phenomenon has already happened with another technology: sales and marketing automation. . But more than 30 years later, we are still talking about these same productivity gains — and automation remains elusive for many sales and marketing teams. One side deployed code; the other deployed prospecting campaigns. “On

Marketing 252
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We Are Efficient, But Are We Effective?

Partners in Excellence

If I think, for example, the evolution of “prospecting letters.” ” I started in sales, about 5 years before emailing became popularized. To send a prospecting letter, I had to write it in longhand and give it to the “word processing pool.” The advent of the web and email changed everything.

Retention 136
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Seeking New Sales Techniques? Look Beyond Digital

No More Cold Calling

The best prospecting strategies require a human touch. Far too many sales reps do. Perhaps if what you’re doing isn’t working, new sales techniques are in order? McKinsey summarizes this challenge in “ The secret to making it in the digital sales world: The human touch.” Read the rest of the article.).

Fashion 219
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Sales Training Look into the Electronic Starts to Buying Cycles

Customer Centric Selling

Sales Training Article: Electronic Starts to Buying Cycles By John Holland, Chief Content Officer, CustomerCentric Selling® - The Sales Training Company This article is a continuation from last week's article , as part of the IIWII ("It Is What It Is") series.

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Why A Sales Leader Should Care About Marketing Methodology

SBI Growth

A trend is emerging among Sales SVPs: they Make the Number every other year. And on and on the cycle goes. The right Marketing Methodology can enable you to break this cycle. In this article we’ll consider ONE Marketing Methodology. In sales, knowing when a prospect is in the market is the Holy Grail.

Marketing 317