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Firing up the revenue engine post-crisis

Sales and Marketing Management

As organizations emerge from the pandemic crisis and fire up their sales engines, it’s clear that the channel must adapt?— shifting and aligning priorities (support), implementing new, more impactful channel strategies (enable) and leveraging the right solutions (engage). Reinforce channel support. Are you digital-ready?

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Rethinking Metrics: The Shift from MQL to Pipeline in Marketing

Sales Hacker

MQLs aren’t created equal Depending on the channel or entry point, MQLs convert to pipeline at vastly different rates. The disparity between conversion rates is staggering when you compare MQLs generated from a demo request versus those from a simple content download.

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How Sales and Marketing Can Collaborate (+Expert Tips)

Hubspot Sales

In this article, we discuss how sales and marketing collaboration makes a difference and provide tips and tools for making this collaboration more efficient. A joint effort attracts the right kind of leads, with the sales team focusing its energy on prospects with the highest likelihood of conversion. Start with these criteria.

Lead Rank 106
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5 Ways to Leverage Word-of-Mouth Marketing in a Digital Age

Zoominfo

In today’s article, we explain word-of-mouth marketing, its unique benefits, and we offer several specific tips to get people talking about your products. Social currency: As a business concept, social currency refers to the perceived value of a brand or product based on the level of conversation surrounding it. Keep reading!

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5 Ways to Build Up Customer Loyalty

Zoominfo

Invest in Multi-Channel Customer Service. Today’s customers interact with brands through a variety of channels, and they expect high-quality service on each one. Create engaging content of all kinds, strictly for your customers — articles, videos, webinars, and any other type of content your customers enjoy. “If

Loyalty 130
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5 key strategies to run successful remote sales teams

Act!

In this article, we’ll discuss some of the main challenges in running remote sales teams and strategies for effectively handling them. Focus on team building and engagement It’s critical to encourage team meetings via video conferencing, chat rooms, and other communication channels.

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How to Motivate Employees in Tough Times

The Spiff Blog

In this article we plan to resurface a few well-known, but often overlooked, principles of compensation and motivation that can boost you and your team during these tough times. Leverage the channels your team uses most frequently for important notifications. Such circumstances may naturally elicit feelings of unease.