The Spiff Blog

MAY 31, 2022

Convincing your boss to sign off on more resources for sales comp can feel like an uphill battle. Uncertainty in a volatile market will only exacerbate their flight risk, so it’s better not to take any chances. Making your case for more resources will be easier if you approach your boss with your talking points already prepared.

Resources 83

Resources Commission Compensation Hiring 83

Hubspot Sales

NOVEMBER 28, 2023

Marketing and sales teams rely heavily on one another to drive business. After all, it’s the marketing department that generates leads, and the sales team that converts those leads to paying customers. Table of Contents How can Sales and Marketing collaborate? Let’s take a closer look with some examples: Product datasheets.

Lead Rank 107

Lead Rank Top of Funnel Marketing Qualified Lead Ideal Customer Profile 107

Sales and Marketing Management

OCTOBER 4, 2018

Author: Anand Srinivasan The traditional approach to marketing involves brand building, advertising, participating in trade shows, launching mailers, and so on. This approach is also known as “downstream marketing” since they look ‘downstream’ at the customers in the targeted segment and optimize the ways to communicate with them.

Marketing 214

Marketing How To Segment Trade Show 214

Steven Rosen

JANUARY 15, 2024

discusses the challenge of getting buy-in on a new vision from a successful sales force, emphasizing the importance of bringing data to the table and highlighting changing market trends and customer needs. He suggests the addition of resources and tools to allow for more coaching time and support between sales managers and their team members.

Video 156

Video Coaching Sales Qualified Lead Trends 156

Pipeliner

JANUARY 25, 2024

Have you ever wondered what really draws you into reading an article or lingering on a social media post? Content marketing is all about creating connections. Effective content marketing is about crafting stories that echo the values and aspirations of your audience. Look at Hootsuite, the social media marketing platform.

Lead Rank 59

Lead Rank Lead Scoring Marketing Webinar Metrics 59

Zoominfo

JUNE 30, 2019

So, in an effort to demystify the term, we recently took to our blog to discuss marketing creativity —what it is, what it isn’t, and how to achieve it. We also thought it would be helpful to provide our readers with examples of truly creative marketing. Three Incredible Examples of Creative B2B Marketing Initiatives.

Examples 208

Examples B2B Marketing Inbound 208

SBI

DECEMBER 20, 2017

Here are some of Smart Selling Tools stats for 2017: Published over 100 articles on our blog. Published the Top Sales Tools of 2017 Guide. Published the Top Marketing Tools of 2017 Guide. Produced the 4th annual mobile “Walking Trail of Must-See Sales Tools at Dreamforce” app.

Account Based Marketing 0

Account Based Marketing Webinar Metrics Analytics LinkedIn 0

Mr. Inside Sales

JUNE 2, 2018

How Artificial Intelligence (AI) and Sales Automation Software Tools Platforms are Affecting Inside and Outbound Sales. If you’re a manager, can you do your reporting and metrics measurement without the host of intelligence tools measuring call times, funnel stage reviews, etc.? AI and Inside Sales: 3 Things You Need to Know Now.

Sales Automation 147

Sales Automation Software Software Tools 147

BuzzBoard

MARCH 3, 2024

Is Digital Marketing a Waste of Time for Small Businesses? In today’s digital age, some might query, “”Is digital marketing futile for small businesses?”” ’ For salespeople at digital marketing agencies selling to local, small businesses, understanding the dynamics is essential. .’

Small Business 52

Small Business Small Business Social Media Marketing 52

Sales and Marketing Management

FEBRUARY 8, 2021

“Google searches reflect that Airbnb has eclipsed the equity of century-old brands, in one decade, across markets big and small,” wrote entrepreneur and NYU marketing professor Scott Galloway. While competitors may have equity in a specific market, no brand sits on the iron throne across all markets as Airbnb does.”.

Marketing 120

Marketing B2C Account Based Marketing B2B 120

BuzzBoard

FEBRUARY 28, 2024

Understanding the Importance of Measuring the Impact of Digital Marketing for Small Businesses For salespeople at digital marketing agencies catering to small businesses, understanding the need to measure the impact of digital marketing efforts is paramount. Access more insightful articles and stay abreast with industry trends.

Apparel 52

Apparel Small Business Small Business Marketing 52

Pipeliner

APRIL 25, 2024

You spend a significant amount of time writing awesome articles & blog posts, but … no one is seeing your hard work! You’ll explore 7 effective marketing & promotion hacks that will turn your content into a DISCOVERY MAGNET!!! Copy the poorly-crafted content & paste it into the designated area of the tool.

Promotion 52

Promotion Lead Rank Lead Scoring Engineering 52

BuzzBoard

FEBRUARY 28, 2024

Explaining How Digital Marketing Can Have a Transformative Effect on Small Businesses Digital marketing continues to transform, providing significant advantages for small businesses. Digital marketing is revolutionary because it allows small businesses to compete with larger enterprises. Your business growth relies on it.

Small Business 52

Small Business Small Business Marketing Social Media 52

Nutshell

AUGUST 21, 2020

With over a hundred and one different things that could kill your cloud software business, poor marketing is the slow poison that can put it to sleep for good. With every SaaS market crowded these days— G2 lists over 2,800 solutions for “ CRM ” alone—there’s little room for error in your marketing. Product complexity.

Campaigns 142

Campaigns Marketing Social Media How To 142

Zoominfo

AUGUST 9, 2018

If you’ve worked in marketing for any length of time, you already know not every campaign is created equal—it’s inevitable, some campaigns will be more effective than others. Ultimately, the key to marketing productivity lies in your ability to pinpoint and scale your most successful marketing initiatives. Let’s get into it!

Marketing 160

Marketing Lead Rank Lead Scoring Outbound 160

Sales Hacker

DECEMBER 28, 2018

Here’s a recap of the best sales articles from 2018 from Sales Hacker! The 18 best sales articles of 2018 from Sales Hacker. The SaaS Executive’s Guide To Building A Winning Go-To Market Strategy by Jacco Van Der Kooij. This particular piece of the series outlines a tactical approach to building a go-to-market strategy.

Ideal Customer Profile 96

Ideal Customer Profile Top of Funnel Hiring B2B 96

SMEI

MARCH 10, 2022

Learn To Create A Marketing Strategy That Gets Your Products And Services In Front Of Motivated Buyer With This 13 Step Guide. A marketing strategy is a plan of action that will help you achieve your business goals. A great marketing plan will give you a sustainable competitive advantage. Determine Your Marketing Objectives.

Paid Content 75

Paid Content Strategy Marketing Buyer Persona 75

Smooth Sale

JANUARY 29, 2024

Nowadays, it can be easier to market on social media than via email, and we may think that social media has a far better reach. However, email marketing can be a far more invaluable tool, raising the issue that it is always best to examine all perspectives upfront. Email marketing works well for almost every part of the funnel.

Top of Funnel 187

Top of Funnel Social Media Funnel Comparison 187

Pipeliner

NOVEMBER 9, 2023

Your audience is your most valuable marketing asset. In today’s digital age, many businesses have neglected the power of word-of-mouth marketing and the value of their existing network of clients, past clients, referral partners, family, friends, leads, and lost prospects. Farming is a long game and a momentum game.

Social Media 52

Social Media Lead Rank Lead Scoring Marketing 52

Janek Performance Group

JULY 19, 2023

‍The success of any business largely depends on the ability of sales and marketing teams to work together effectively. This connection must be deeper than the marketing department providing sales reps with brochures and PDF attachments. Marketing can help sales reps understand their target market and ideal customer profile.

Quota 62

Quota Ideal Customer Profile Marketing Collateral 62

Smooth Sale

MAY 6, 2024

It doesn’t mean jumping on every tech trend but strategically investing in tools that can streamline processes, improve customer service, and enhance efficiency. Bring A New Identity to Market With so many business expenses for growth, staying competitive can seem daunting.

Ideal Customer Profile 103

Ideal Customer Profile Real Estate Hiring Networking 103

BuzzBoard

NOVEMBER 17, 2023

Imagine a world where content creation is not a bottleneck but a powerhouse, where data isn’t just analyzed but becomes a crystal ball predicting market trends, and where customer engagement is not a mere interaction but an immersive experience. Here are some of its applications. GenAI is a time saver!

B2B 52

B2B Scale Marketing Trends 52

Smooth Sale

FEBRUARY 3, 2023

Photo by Geralt via Pixabay Attract the Right Job Or Clientele: Do You Realize the Marketing Errors That Can Sink Your Business? It means you need to take marketing your business very seriously. It also means you must use caution upfront to avoid making rookie marketing mistakes that can destroy your business.

Marketing 78

Marketing Social Media Hiring Analytics 78

Smooth Sale

MARCH 10, 2024

Moreover, your sales representatives require the right tools to build rapport and close deals. Create the R ight C ontent for Y our A udience About 37% of experienced B2B marketers produce compelling sales content for their target audience. Investing in LinkedIn marketing solutions can help your brand generate more qualifying leads.

B2B 108

B2B Top of Funnel How To Sales Qualified Lead 108

BuzzBoard

JANUARY 24, 2024

As media consultants and marketing agencies, you are catering to the unique needs of small and local businesses night and day. Therefore, it’s imperative to craft personalized digital marketing strategies that seamlessly mesh with the needs and desires of your small business clients.

Small Business 52

Small Business Small Business Strategy Social Media 52

The Digital Sales Institute

MARCH 2, 2022

Sales tools are a critical component in every sales organization. Through the use of some specific tools, each of these activities can now be managed more efficiently and more quickly thanks to technological advances. Our article will outline the six best sales tools to help your business boost sales.

Sales Tools 52

Sales Tools Tools Top of Funnel Survey 52

Zoominfo

MARCH 3, 2019

In fact, access to the right research tools and information can make or break your ability to identify target accounts, personalize a sales pitch , and ultimately, close deals. For this reason, we’ve put together the ultimate list of company research tools for sales reps. Top Research Tools for B2B Sales Reps 1. Check it out!

Research 100

Research B2B Tools Company 100

Increase Sales

OCTOBER 6, 2014

Marketing is the key to building any small business. Social media has provided very affordable better marketing channels for you to reach out from the comfort of your office. Yet with all these attracting opportunities from social media to business to business networking is more marketing what your small business really needs?

Marketing 151

Marketing Small Business Small Business Ideal Customer Profile 151

Smooth Sale

APRIL 23, 2024

It lets you beef up your operations, get snazzy tech, expand into new markets , and jazz up what you’re selling—all without the constant headache of pinching pennies. Leverage Innovative Tools It’s time to get with the times! Show them how your business can scale up and stay relevant, even when the market does the tango.

How To 124

How To Hiring Networking Infusion 124

Smooth Sale

DECEMBER 9, 2022

Attract the Right Job Or Clientele: Are You Ready To Upgrade Your Business Through Marketing. Marketing has been an essential part of business for centuries. Marketing is the precursor for sales; done well, it empowers the selling professionals. Upgrade Your Business Through Marketing.

Paid Content 78

Paid Content Marketing Hiring Loyalty 78

Smooth Sale

MARCH 18, 2024

This automation software includes various HR management software, tools, and human resource templates. These tools streamline the employee engagement process, from job posting to providing training for the new employee. HR management tools can find new web portals for job postings where they can reach the target audience.

Hiring 92

Hiring Software Software Face-to-face 92

Crunchbase

MAY 18, 2022

Imagine your marketing and sales team working in tandem, seamlessly pursuing and closing on the kinds of businesses your company exists to serve. That’s the premise behind account-based marketing (ABM). Topics covered in this article include: What is ABM marketing? What is account-based marketing (ABM)?

Account Based Marketing 72

Account Based Marketing Account Marketing Sales Qualified Lead 72

LeadFuze

JULY 23, 2023

Whether you’re a startup founder, small business owner, or marketing professional, understanding how to find your target market is crucial for your success. In this guide, we’ll explore proven strategies on how to find your target market. Why is Identifying Your Target Market Important?

Demographics 52

Demographics Marketing Segment Social Media 52

Smooth Sale

MAY 1, 2024

However, this is just one-half of the pie of good financial management; the other half involves consolidating income, exploring new revenue streams, and developing a more robust stake in the market. For example, implementing a new software tool that saves your team 30 minutes daily can add substantial time savings over a year.

Lead Rank 103

Lead Rank Lead Scoring Hiring Licensing 103

LeadFuze

JULY 13, 2023

How to get into marketing without a degree? It’s a question that many aspiring marketers often ask. The fast-moving pace of today’s digital marketing landscape makes it possible for individuals without formal education to carve out successful careers in the field. How to start social media marketing without a degree?

Social Media 52

Social Media Marketing Analytics Networking 52

Smooth Sale

APRIL 17, 2024

It doesn’t matter who you are or the number of resources you have; we only have 24 hours each day, and we all need to use them differently! Mastering the art of branding yourself with impact is not just a marketing tool; it’s a strategic move that can significantly boost your business growth.

Outsourcing Services 124

Outsourcing Services Real Estate Hiring Policies 124

Smooth Sale

MARCH 25, 2024

Law Landmines: Don’t Step On Them Are you entering new markets, adding incredible products, or hiring more people? Whether you get more competent with CRM tools, up your customer service game (outsourcing can be a huge help), or expand how customers can reach out, always keep your eyes on the most valuable prize: customer happiness.

Small Business 121

Small Business Small Business Outsourcing Services Hiring 121