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Welcome, Gen A: The Age of Automation for Sales and Marketing is Here

Zoominfo

Yet a similar phenomenon has already happened with another technology: sales and marketing automation. . But more than 30 years later, we are still talking about these same productivity gains — and automation remains elusive for many sales and marketing teams. Why has automation failed to gain traction despite its obvious promise?

Marketing 252
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The Age of Automation for Sales and Marketing is Here

Zoominfo

Yet a similar phenomenon has already happened with another technology: sales and marketing automation. But more than 30 years later, we are still talking about these same productivity gains — and automation remains elusive for many sales and marketing teams. Why has automation failed to gain traction despite its obvious promise?

Marketing 130
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Sales Talk for CEOs: A Step-By-Step Guide to Setting Up a Successful Channel Strategy with Bruce Stuart (S3:E8)

Alice Heiman

In order for channel sales to be successful, your team has to understand how the potential partners are going to make money with the product or service you want them to sell. Bruce Stuart, founding partner of @channelcorp joins #Sales Talk for #CEOs to share his step-by-step process for creating a successful channel partner strategy.

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12 Sales Metrics that Matter Most-Harvard Business Review

HeavyHitter Sales

Here’s one of my recent Harvard Business Review articles titled the THE 12 SALES METRICS THAT MATTER MOST.     Sales is both an art and a science. Below, you will find twelve of these key sales metrics that benchmark sales organization performance, structure, and effectiveness.

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What We’ve Learned Supporting Telecom Sales Teams

Janek Performance Group

The new year is upon us, and this year looks to be anything but easy for telecom sales. It was rollercoaster of a year last year for enterprise sales: It’s not how we start in January but how we finish in December that counts. The changing macroeconomic conditions have created a more competitive climate and extended sales cycles.

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Inc Magazine Gets it Wrong on Consultative Selling

Understanding the Sales Force

Understanding the Sales Force by Dave Kurlan Inc. Magazine ran an article on its website that I just can''t ignore. Forget for a minute that those of us in the sales development space (he calls us pundits) have been trying to help companies and their sales teams transition from a transactional to a consultative approach for years.

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B2B Guide to Brand Storytelling (With 9 Great Examples)

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Let Customers Tell Their Own Success Stories – Salesforce The popular sales technology company specializes in a particular kind of brand storytelling: They allow their customers to tell their stories for them. For more, check out our post on storytelling for sales. What makes this a great brand story?

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