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How to Turn Canceled B2B Events Into Sales Opportunities

Hubspot Sales

For B2B brands, connecting on a personal level is crucial to turn prospects into clients. For a skillful B2B salesperson, speaking directly to a roomful of people is a goldmine for lead generation. There are many reasons you might have to cancel your upcoming B2B events. However, things don’t always go according to plan.

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Cracking the B2B Code on Facebook

SBI Growth

Every Marketing Leader has asked the question: “Can Facebook be leveraged to drive leads?” What about for B2B? The B2B CMO’s that I have asked are typically skeptical of a Facebook investment. A common answer is, “Facebook is for personal usage, not B2B. LinkedIn is the gold standard for B2B social marketing.

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5 Ways to Generate Leads after Coronavirus Canceled Your Event

Zoominfo

In just a few weeks, the novel coronavirus COVID-19 has become a globe-wide pandemic and changed our lives in fundamental ways. Naturally, a health crisis of this magnitude has also turned the business world on its head. No matter what industry you work in, you’ve likely been a part of these changes. Maybe your entire office […].

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Event Marketing Leads Plummet Due To Coronavirus Cancelations

Green Lead's B2B

Amid the day to day progression of the coronavirus, companies are seeing one of their major lead generation programs dry up – event marketing. Event marketing had been on the upswing with between 20%-25% of the typical marketing budget being spent on tradeshows, roadshows, etc. The typical client was a B2B tech company.

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7 Must-Have Automated Documents for Sales Success

Companies are increasingly implementing technology to bring efficiency to their workforce. Data accessibility aside, teams continuously struggle with manual processes for document generation. Learn why automating your documents is key to sales success.

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The CRO’s Guide to Quota Relief in a Crisis

SBI Growth

The full impact of CoVid-19 is not yet known, but in some markets and regions, it may already be clear that customers are deferring or even canceling planned purchases. Perhaps yours is one of them. If so, is it realistic.

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Reallocate Budget to Strengthen Your Marketing Strategy in Today’s Environment

SBI Growth

And that’s no different for B2B CMOs. CMOs are in the people business. Your customers, your decision-makers, your influencers—they’re all people. And like you, they’re all set with similar worries: How long will my business be disrupted? Which decisions can wait, and.