The Pipeline

MARCH 19, 2019

With regularity, most active sales trainers and I get the following question: “When is the best time to prospect?”. First, wanting to stay real and all, what they are really looking for is either a reason not to prospect or absolution from having not prospected for a while for all the wrong and usual reasons.

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Prospecting Proposal Cold Calling Quota 306

Sales and Marketing Management

JUNE 16, 2019

So why drown your B2B sales team in administrative tasks better served by artificial intelligence? Of course, some level of reluctance is understandable. Nonetheless, hard data and insights that give clearer B2B sales directions are invaluable. Most salespeople have far too many mundane responsibilities on their “to-do” lists.

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B2B Top of Funnel Hiring Ideal Customer Profile 232

Zoominfo

DECEMBER 3, 2018

There’s no way around it – prospect and customer data is one of the most valuable assets a B2B organization has access to. Unfortunately, low-quality data is a real problem for many companies—simply because B2B data decays so rapidly. The Impact of Bad B2B Marketing Data. The Old Solution: A B2B Data Audit.

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B2B Data Churn Marketing 223

Pipeliner

MARCH 5, 2021

You need to develop a strong strategy that allows you to close B2B prospects in an effective way. So read on to discover the steps you need to take to close your first B2B prospect easily. The behavior patterns of your prospective customers. … Conduct Market Research and Determine Your Ideal Buyer.

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Marketing Qualified Lead B2B Sales Qualified Lead Lead Rank 87

Zoominfo

JANUARY 23, 2021

If your sales pipeline is colder than a Siberian spigot in January, it’s time to rethink your sales prospecting techniques. Here’s the thing though, reps need actionable techniques and tips to make their prospecting systematic, smooth, and, of course, profitable. What are Prospecting Techniques? Let’s jump in.

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Ideal Customer Profile Prospecting Cold Calling Decision Maker 264

Zoominfo

JUNE 12, 2019

We also introduced you to some of our favorite B2B marketing influencers —including the socially-savvy Ann Handley, Joe Chernov, and Joe Pullizi, just to name a few. However, the B2B marketing world isn’t the only industry boasting some big names in the social sphere. The B2B sales arena has a few social celebs of its own.

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Influencer B2B Social Media Twitter 188

Zoominfo

JANUARY 11, 2021

The email inboxes of B2B executives are already filled with so much marketing clutter. Although each prospect is unique, your target audience will have some traits in common, based on industry, location, company size, etc. Creating customer profiles for these prospects is crucial for your marketing campaigns—and in the end, your sales.

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Ideal Customer Profile B2B Buyer Persona Top of Funnel 162

Janek Performance Group

AUGUST 23, 2023

Of course, B2B selling is different. Also, B2B sellers must guard against negative stereotypes. But as trusted advisors, B2B sellers can still generate urgency to help skeptical buyers help themselves. But as trusted advisors, B2B sellers can still generate urgency to help skeptical buyers help themselves.

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B2B Case Study Collateral ACT 62

Zoominfo

SEPTEMBER 25, 2019

5 Unique B2B Direct Mail Campaigns from Topline Film. As a video production company that sells to other businesses, we have been doing B2B outreach for almost a decade. We sent packages to 50 of our top prospects, with each package containing a mini-toolbox. We sent this guide to 30 individual prospects. Keep reading!

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Direct Mail Paid Content Campaigns Examples 182

Zoominfo

JUNE 30, 2019

Three Incredible Examples of Creative B2B Marketing Initiatives. Although Philips is a notable electronics company, they also have two large B2B offerings—healthcare and lighting solutions. Most B2B companies are familiar with the benefits of content marketing. Very few B2Bs have mastered the art of podcasting.

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Examples B2B Marketing Inbound 208

DiscoverOrg Sales

SEPTEMBER 14, 2017

When we commissioned a study that asked 270 B2B buyers about their feelings on salespeople, the response revealed … shall we say, room for improvement. With technology taking on the role of Information Provider , the role of the B2B salesperson must become a Customizer of Experience. Sell B2B features, NOT benefits.

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Report B2B Study Buyer Persona 219

Zoominfo

JUNE 19, 2018

In recent years, B2B live video has exploded in popularity as a viable marketing tactic. Of course, your B2B live video strategy will only be as successful as the content you choose to feature during live streams. Keep reading – today’s blog post offers tips and tricks for B2B marketers to make the most of live streaming!

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B2B Video Influencer Promotion 207

Sales and Marketing Management

FEBRUARY 5, 2018

The easiest way for a B2B sales team to improve their connect rate is to use direct dial phone numbers. Consider these statistics: It takes 22 minutes to connect with a prospect using switchboard numbers, compared to only 5 minutes using direct dials ( source ). How to Get More Value from Your B2B Data Purchase. Key Takeaways.

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B2B Vendor Data Segment 209

Zoominfo

FEBRUARY 1, 2021

How important are prospecting insights to your sales strategy? Of course, your sales strategy’s success, including reaching your revenue goals, depends on the sales team hitting their numbers. It could be that their sales reps know how to prospect effectively. What are prospecting insights? What are prospecting insights?

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Data Prospecting Strategy Cold Calling 246

Highspot

JANUARY 9, 2024

Today’s B2B buyers are savvier, more informed, and have access to several options at their fingertips. This makes B2B sales training more important than ever. In this article, we’ll explore the B2B sales process, types and components of an effective training program, best practices, current trends, and pitfalls to avoid.

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B2B Training Top of Funnel B2C 52

Allego

JULY 20, 2021

B2B buying has changed, possibly forever. Michael exemplified a veteran B2B salesperson. Good selling, of course, is grounded in creating an exceptional buying experience. But the selling cycle, of course, is all about you and your timeline. B2B buyers today are concerned about their needs, not your process.

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Buyer B2B Buying Cycle Face-to-face 133

Gong.io

JULY 5, 2022

It‘s no secret that B2B sales (especially at the enterprise level) take a significant amount of time and effort to nurture and eventually close. The B2B sales funnel is a popular method for modeling this journey. What is a B2B sales funnel? . B2B sales funnels vs. sales pipelines . Consideration. Evaluation.

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Top of Funnel Funnel Examples B2B 133

Zoominfo

MAY 8, 2019

Although many of these tips are valid, the key to improving your B2B sales process is far simpler than you might think– and it comes in the form of company and contact data. This shift led to the intertwining of concepts and phrases like technographic data, sales intelligence, sales enablement, and sales prospecting tools.

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Data Sales Process B2B Company 193

DiscoverOrg Sales

JANUARY 15, 2019

Are there differences selling to men and women in a B2B sales process? In B2B sales, isn’t it all the same? Martin , DiscoverOrg surveyed 350+ B2B buyers, and we put this question to the test: Are there differences selling B2B solutions to women and men? That was the question we set out to discover. 21% of men.

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B2B Cold Calling B2C Fashion 192

MEDDIC

MARCH 28, 2024

If you are an enterprise B2B account executive, the beginning of a quarter is a critical time to set the stage for success and to crush your goals. More prospect feedback : Gather feedback from lost clients. Refresh your MEDDPICC knowledge to crush your goals: Review your MEDDPICC course. What exact pain were they addressing?

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Enterprise Enterprise Account B2B 52

Smooth Sale

DECEMBER 29, 2023

Photo by GDJ Pixabay Attract the Right Job Or Clientele: How to Simplify the Appointment Process for Prospective Clients Successful selling requires a meeting of the minds between the buyer and the seller. Numerous platforms empower prospective clients to choose meeting times based on their availability.

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Prospecting How To Hiring Influencer 88

The Digital Sales Institute

NOVEMBER 16, 2018

What are the benefits of undertaking a social selling training course and what can a salesperson expect to learn? Any business in the B2B (and increasingly in the B2C space) can leverage social selling to drive increased customer or prospect engagement. The Social Selling Training Course. Social selling plan.

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Social Selling Course Training Social Media 59

Vengreso

APRIL 4, 2022

The platform has quickly become a vitally important resource for B2B sales professionals too! If you’re not making the most out of the #1 social media platform for B2B sellers, we created LinkedIn Sales Mastery just for you! As a B2B seller, your online presence is an important part of how you sell.

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LinkedIn B2B Conversion Training 71

Zoominfo

DECEMBER 28, 2020

They’re customers’ verbal buying signals—the cues your sales agent homes in on when talking to a prospect. And they’re online buying signals—the data trail—that prospective buyers leave as they research solutions online. When B2B buyers need to solve a problem, they start researching online. Let’s break that down.

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Lead Rank Intent Data Closing Buyer Intent 309

Allego

AUGUST 28, 2023

In the ever-evolving realm of B2B sales , the landscape of buyer behavior has undergone a radical transformation, posing fresh challenges for sales teams and their sales enablement counterparts. As a result, organizations must have innovative sales enablement strategies that resonate with today’s B2B buyers. Forrester 2. Forrester 2.

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Sales Enablement B2B Strategy Scale 62

Hubspot Sales

OCTOBER 4, 2023

Yet, it can actually give us a better understanding of our prospects, making that human connection stronger. Here, I spoke with top sales leaders to learn how to AI to better understand your prospects, lead more effective conversations, and drive more results. How AI Can Help You Better Understand Your Prospects 1.

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Prospecting Buyer Intent How To Intent 93

Zoominfo

MAY 20, 2018

Lost prospects and new customers will be more comfortable sharing their unfiltered opinions with a third-party. If you don’t have the resources to hire an outside vendor, you can, of course, conduct the interviews in-house. Focusing on one group of prospects over the other will give you skewed results. Step 5: Analyze results.

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Analysis B2B Hiring How To 223

The Digital Sales Institute

NOVEMBER 20, 2018

An online sales training course that has been created to meet the expectations of both the beginner and more experienced salesperson. Through The Digital Sales Institute sales training course, you’ll learn to how to open, nurture, build and sustain meaningful relationships that profits both parties. . Sales Training Class.

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Course Training Buyer Persona Social Media 55

Zoominfo

JUNE 3, 2018

Welcome to our June B2B Blog Post Round-Up—a series where we highlight the great work our writers contribute to some of our favorite publications. If you worked in sales or marketing in the past year—you’ve already heard the news: Account-Based Marketing (ABM) is an incredibly effective way to target qualified prospects and close more deals.

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Account Based Marketing B2B Campaigns Video 154

Hubspot Sales

OCTOBER 14, 2019

You simply won’t succeed if you don’t take B2B selling for what it is: a high-stakes selling game that requires an entirely unique approach from direct-to-consumer selling. Before we dive into the insider tips, let’s get crystal clear on what B2B selling entails. Here are key steps you may want to include in your B2B sales process.

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B2B Sales Qualified Lead Closing Face-to-face 133

Zoominfo

JANUARY 11, 2021

The email inboxes of B2B executives are already filled with so much marketing clutter. Although each prospect is unique, your target audience will have some traits in common, based on industry, location, company size, etc. Creating customer profiles for these prospects is crucial for your marketing campaigns—and in the end, your sales.

Ideal Customer Profile 100

Ideal Customer Profile B2B Buyer Persona Top of Funnel 100

Product Management University

SEPTEMBER 24, 2021

B2B Product Manager September 2021. There’s only one way to get that expertise…spend more time with prospects and customers. Request a personalized training course and learn what good looks like for your products, your markets and your business model. Product Management Courses. Product Marketing Courses.

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B2B SalesForce Course Pipeline 52

Nutshell

JANUARY 30, 2023

For a business-to-business (B2B) company like yours, it’s helpful to have a specific structure to your sales pipeline. That’s what we’ll cover in this blog post, so just keep reading to learn more about how to use multiple pipelines in a B2B sales organization. But if you sell multiple products, you may need multiple pipelines.

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Pipeline Top of Funnel B2B How To 62

The Digital Sales Institute

FEBRUARY 9, 2018

Taking a sales skills course is the most purposeful route in enhancing a wide range of selling skills including cold calling, telephone sales, business development, closing, social selling, sales prospecting and sales presentations amongst others. Also, too many sales courses just focus on sales process or steps in the sale.

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Course Selling Skills Social Selling Decision Maker 56

LeadFuze

JUNE 17, 2021

What are B2B Scarcity Examples. B2B scarcity examples are a powerful way to get your prospective customers’ attention. In marketing, scarcity examples are sometimes used as a psychological tactic that marketers use in order to convince prospects of their urgency and importance by making them scarce. 1 Limited stock.

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Examples B2B Ideal Customer Profile Webinar Metrics 100

Zoominfo

MAY 9, 2018

Welcome back to our B2B Blog Post Round-Up series—these monthly blog posts published by ZoomInfo highlight some of the great work our writers have contributed to outside publications. Of course, passive candidates are often more difficult to recruit than active candidates. Of course, revenue is the foundation of your team’s success.

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B2B Sales Cycle Hiring Forecasting 113

Vengreso

JULY 31, 2023

Let’s talk about how you can kick your B2B buyer intent data to the next level, end the guessing game, and turn those UFOs into SQLs. Where We Are: B2B Account-Level Intent Data Up until now, account-level intent data was the best we had. That’s called B2B buyer-level intent data. What Is B2B Buyer Intent Data?

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Intent Data Buyer Intent Intent B2B 52