Zoominfo

JUNE 22, 2022

In today’s crowded B2B ecosystem, where personalization and relevance are seen as crucial competitive differentiators, the idea of cold calling might seem archaic. What is B2B Cold Calling? B2B cold calling is simply calling a prospective customer before they’ve expressed interest in a product or service. Our answer?

Cold Calling 130

Cold Calling B2B Commission Exact 130

Zoominfo

JANUARY 11, 2021

The email inboxes of B2B executives are already filled with so much marketing clutter. Let’s take a look at what exactly B2B customer profiles are, how to create them, and how they can make or break your marketing campaign. What’s Included in a B2B Customer Profile? Get the Best B2B Leads with a Solid Customer Profile.

Ideal Customer Profile 162

Ideal Customer Profile B2B Buyer Persona Top of Funnel 162

Allego

FEBRUARY 22, 2021

Now that most B2B sales are virtual, a holistic approach to sales enablement is more critical than ever for keeping teams on track. There is a greater need for sales teams to be flexible and responsive and to align more closely with their marketing teams. How Do Analysts Define Sales Enablement? Learn More. appeared first on Allego.

Exact 93

Exact Sales Enablement Hiring Face-to-face 93

Zoominfo

JUNE 9, 2019

When it comes to B2B sales calls, the primary goal of the sales rep is to extract valuable information from the other person on the line. So keep reading as we provide you with our top 12 B2B sales questions to close deals faster. B2B purchase decisions have many moving parts. But this is often easier said than done.

B2B 252

B2B Closing Scale Guarantee 252

Zoominfo

OCTOBER 28, 2020

And that’s the exact opposite desired effect of the product’s intention (see what I did there? Troubleshooting topic expansion: ZoomInfo is unique in that its core customer base features any prospect with a need for B2B intelligence. Let me translate the excerpt in the simple terms: . Let’s start here: Data is a fickle beast.

Intent Data 208

Intent Data Buyer Intent Intent Data 208

Zoominfo

FEBRUARY 28, 2018

Technological advancements have the ability to transform any industry or job function overnight—including B2B sales. Today’s blog post breaks down some of the most impactful technological developments B2B selling has seen in the last few years. Here are five important ways technology has permanently changed B2B selling.

B2B 225

B2B Social Media CRM Social Selling 225

Zoominfo

JUNE 14, 2022

Although B2B display advertising isn’t an exact science, enough experimentation can teach you valuable tricks of the trade. Here are some common B2B display advertising mistakes: Remarketing: Just because someone landed on your website doesn’t mean they’re a good-fit prospect. So, what makes B2B display advertising successful?

Advertising 130

Advertising Advertising Lead Rank Marketing Qualified Lead 130

Sales and Marketing Management

NOVEMBER 23, 2018

So, exactly why are we putting such strong emphasis on employing instant live chats for B2B? The live chat option for B2B is especially useful due to the long consideration stage, taken by customers during the buyer’s journey. There are some general factors to be considered even before setting up a live chat option for B2B.

B2B 205

B2B Ideal Customer Profile Scale Sales Qualified Lead 205

Zoominfo

JULY 18, 2018

There’s no doubt about it—appointment setting is an important aspect of B2B sales and business growth. Yet, scheduling B2B sales appointments is no easy task. More Informed Buyers: B2B decision-makers often have in-depth knowledge of market and product options prior to speaking with a sales rep. But, fear not!

B2B 180

B2B Decision Maker Face-to-face Referrals 180

Sales and Marketing Management

DECEMBER 14, 2020

The B2B buying process isn’t as linear or predictable as most companies assume. Before the pandemic 70% of B2B selling was already “inside selling.” These are the exact moments where salespeople, who are continually being marginalized by buyers, can step in and add value. Marketing is the sales development team.

B2B 199

B2B Revenue Top of Funnel Margin 199

Gong.io

JULY 5, 2022

It‘s no secret that B2B sales (especially at the enterprise level) take a significant amount of time and effort to nurture and eventually close. The B2B sales funnel is a popular method for modeling this journey. What is a B2B sales funnel? . B2B sales funnels vs. sales pipelines . Consideration. Evaluation.

Top of Funnel 133

Top of Funnel Funnel Examples B2B 133

Zoominfo

AUGUST 1, 2023

Soon, the landscape of B2B sales will be split into those who can act upon their data to seize competitive advantages and those who can’t. It’s basically doing exactly what a human would do when they look at what tech they’re integrating with, where they’re based, and more,” Salzman says.

Data 130

Data B2B Harvest Scale 130

Sales and Marketing Management

FEBRUARY 5, 2018

The easiest way for a B2B sales team to improve their connect rate is to use direct dial phone numbers. What’s not so easy, though, is deciding which B2B data company to work with. For more information about selecting a data provider or prospecting tool, check out the following articles: A Guide to B2B Data Providers.

B2B 209

B2B Vendor Data Segment 209

Allego

JULY 10, 2023

B2B Buying Behavior Changed Forever The pandemic was the biggest digital disruption the world has seen, triggering new ways of working, communicating, and buying. B2B buyers want the B2C buying experience. B2B buyers are 57% to 70% through their buying research before contacting a sales rep, according to Forrester. Forrester 2.

B2B 62

B2B Microsoft Buyer SalesForce 62

Zoominfo

JANUARY 27, 2022

To the layperson, there may not be a huge difference between business-to-business (B2B) and business-to-consumer (B2C) data — it’s all just information. But to our engineering, data science, and product teams, B2B data is an entirely different animal from B2C that poses many unique obstacles and challenges.

Data 100

Data B2B Engineering B2C 100

Zoominfo

AUGUST 1, 2018

While B2C brands have embraced VR/AR on a large scale, B2B marketers have been slower to adopt this new technology. But, VR/AR is already making its impact on the B2B world, and will only continue to grow more prevalent in the coming years. But, here are a few of the most important benefits for B2B marketers: 1. Keep reading!

B2B 154

B2B B2C Scale Transportation 154

Zoominfo

NOVEMBER 5, 2018

Check out our tips for getting the most out of your next B2B data purchase. For a more in-depth look at selecting a data provider, check out the following blog posts: A Guide to B2B Data Sources. Try Before You Buy: B2B Data Sampling Strategies. How to Get More from Your B2B Data. Ask for a discount.

B2B 154

B2B Data Vendor Discount 154

Janek Performance Group

AUGUST 23, 2023

Of course, B2B selling is different. Also, B2B sellers must guard against negative stereotypes. But as trusted advisors, B2B sellers can still generate urgency to help skeptical buyers help themselves. But as trusted advisors, B2B sellers can still generate urgency to help skeptical buyers help themselves.

B2B 62

B2B Case Study Collateral ACT 62

Zoominfo

JANUARY 11, 2021

The email inboxes of B2B executives are already filled with so much marketing clutter. Let’s take a look at what exactly B2B customer profiles are, how to create them, and how they can make or break your marketing campaign. What’s Included in a B2B Customer Profile? What is a Customer Profile?

Ideal Customer Profile 100

Ideal Customer Profile B2B Buyer Persona Top of Funnel 100

SBI Growth

MARCH 11, 2013

In B2B corporate environments, Social Selling gets a Sales Rep’s foot in the door. This article is for B2B Sales Reps who work in complex sales environments. Based on our research, B2B companies and their Sales Reps see the following benefits: Close 1/3 more deals. Needless to say, it was an unsuccessful meeting.

Buyer 333

Buyer B2B Lead Rank Lead Scoring 333

Corporate Visions

AUGUST 13, 2020

The post Why is Most B2B Marketing So Forgettable? In our recent industry survey, 87 percent of B2B marketers admitted they’re unsure or don’t believe that their audience acts on their content. Why Most B2B Marketing is Forgettable. Our research has identified four common problems that make B2B marketing forgettable.

B2B 134

B2B Marketing Top of Funnel ACT 134

Zoominfo

APRIL 10, 2019

For B2B organizations especially, a sale typically isn’t made after one cold call. The post 7 Important Sales Skills All B2B Recruiters Need appeared first on ZoomInfo Blog. Important Sales Skill: Relationship Building. Like sales, successful recruiting often lies in one’s ability to form relationships. Communicate value.

B2B 185

B2B Hiring Salary Scale 185

Pipeliner

FEBRUARY 11, 2022

Why You Need Tech for B2B Customer Service. B2B customers have high expectations. Find the Right B2B Customer Service Technologies. B2B customer service technologies are available today. It pays to learn about B2B customer service technologies, how they work, and their respective benefits.

Customer Service 98

Customer Service B2B Customer Maximizer 98

Zoominfo

FEBRUARY 7, 2018

And for better or worse, this change is sure to have quite the impact on your B2B marketing strategy. How will Facebook’s new algorithm impact your B2B business? Since the emergence of social media, Facebook has never been the platform of choice for B2B marketers. Keep reading! How is Facebook’s new algorithm different?

B2B 180

B2B Strategy Buyer Persona Marketing 180

Zoominfo

NOVEMBER 20, 2019

A winning B2B sales value proposition tells a story about a real problem – and puts real monetary value on the solution. In B2B sales, value is the financial benefit you get from a solution beyond the price you pay for it. The first principle in our B2B sales value communication framework is defining the problem.

B2B 187

B2B Prospecting Case Study Scale 187

MEDDIC

MARCH 28, 2024

If you are an enterprise B2B account executive, the beginning of a quarter is a critical time to set the stage for success and to crush your goals. What exact pain were they addressing? How To Crush Your Goals this quarter A new quarter brings fresh opportunities and a renewed focus on achieving goals. Why did they sign now?

Enterprise 52

Enterprise Enterprise Account B2B 52

Zoominfo

JUNE 10, 2022

Responsible business leaders should have a comprehensive understanding of GDPR, including what it is, how it relates to them, the most commonly asked questions about GDPR and data usage, and how to remain GDPR compliant with B2B marketing and sales. What Does it Mean for a B2B Organization to be GDPR Compliant? What is GDPR?

B2B 130

B2B Data Ideal Customer Profile Intent 130

Zoominfo

MARCH 4, 2018

Technological advancements can transform any industry or job function overnight — including B2B sales. What Is The B2B Selling Process? The goal of B2B selling is to reach prospects and form meaningful connections with them. Brace Yourself We’ve got millions of verified B2B contacts — ready for you to close.

B2B 130

B2B Decision Maker CRM Lead Rank 130

Vainu

NOVEMBER 10, 2020

What a year! We can all agree 2020 wasn't exactly what we expected. However, looking ahead with renewed optimism, we're continuing tradition and predicting the most important sales trends in 2021. Things have changed, but sales activity hasn't stopped.

Trends 118

Trends B2B Channels Exact 118

Zoominfo

JUNE 14, 2018

Today we teach you everything there is to know about B2B event preparation—so you can get the most out of your next trade show or industry event. Key Takeaways and B2B Event Preparation. The post The Attendees Guide to B2B Event Preparation appeared first on ZoomInfo Blog. Let’s get into it! Get some content out of it.

B2B 159

B2B Trade Show Social Media Vendor 159

Zoominfo

JUNE 3, 2018

Welcome to our June B2B Blog Post Round-Up—a series where we highlight the great work our writers contribute to some of our favorite publications. And there you have it—the June installment of ZoomInfo’s B2B Blog Post Round-Up series. The post June 2018 B2B Blog Post Round-Up appeared first on B2B Blog. Continue reading.

Account Based Marketing 154

Account Based Marketing B2B Campaigns Video 154

Appbuddy

NOVEMBER 11, 2021

That’s why some B2B email marketers are searching for inspiration in unlikely places: their B2C counterparts. To deliver equally targeted messaging, B2B marketing teams should prioritize the acquisition of zero-party data (data customers share intentionally and proactively). This is an untapped opportunity in the B2B world.

B2C 98

B2C Email Marketing B2B Marketing 98

Sales Hacker

JANUARY 31, 2022

While we’re not yet able to claim victory over the pandemic, it’s time sales leaders think about what B2B sales might look like in a post-COVID world. How COVID-19 changed B2B communication. What emerged were some early insights into how B2B communication changed – and continues to change – in the face of our extraordinary new reality.

Survey 108

Survey B2B Channels Face-to-face 108

Hubspot Sales

OCTOBER 26, 2022

It's hard to overstate the importance of B2B prospecting in the context of most B2B sales processes. But what is B2B prospecting? What is B2B prospecting? B2B Prospecting Methods. What is B2B prospecting? B2B prospecting is one of the earlier stages in most B2B sales processes.

Ideal Customer Profile 87

Ideal Customer Profile B2B Prospecting Gatekeeper 87

Zoominfo

FEBRUARY 18, 2018

If you’re a regular reader of our B2B blog, you already know the drill. Direct Dials: The Secret to B2B Sales Success. 3 Valuable Lessons B2B Businesses Can Learn from their B2C Counterparts. B2B marketing often gets a bad rap. But, just because B2B products tend to be less exciting, doesn’t mean your marketing should be.

B2B 124

B2B B2C Marketing Demand Generation Agencies 124