Highspot

JANUARY 9, 2024

Today’s B2B buyers are savvier, more informed, and have access to several options at their fingertips. This makes B2B sales training more important than ever. In this article, we’ll explore the B2B sales process, types and components of an effective training program, best practices, current trends, and pitfalls to avoid.

B2B 52

B2B Training Top of Funnel B2C 52

Crunchbase

MARCH 17, 2022

B2B marketers are catching up with the B2C space in using social media to drive revenue. Social selling , which is a way to engage and get to know prospects through social media, has become an area in which B2B brands must be competitive. Identify your B2B buyer’s pain points and, when possible, offer ideas.

Social Selling 129

Social Selling B2B Ideal Customer Profile Social Media 129

Zoominfo

DECEMBER 17, 2017

It’s that time of the year again — the holiday season is coming upon us and your B2B sales reps are working longer hours to close last-minute deals. Your marketing team is busy too — fully entrenched in messaging and plans for the upcoming year. It seems like there’s not enough time in the day.

Guidelines 130

Guidelines Policies Handbook Government 130

Zoominfo

AUGUST 15, 2018

Brand awareness is a critical, but often neglected component of B2B company growth. While branding is typically a marketing concern, every department and its constituents – from c-level down to hourly workers – has a role to play. For more information about growing your B2B organization, contact ZoomInfo today!

B2B 157

B2B Social Media Hiring Collateral 157

Zoominfo

NOVEMBER 5, 2018

Check out our tips for getting the most out of your next B2B data purchase. For a more in-depth look at selecting a data provider, check out the following blog posts: A Guide to B2B Data Sources. Try Before You Buy: B2B Data Sampling Strategies. How to Get More from Your B2B Data.

B2B 154

B2B Data Vendor Discount 154

Zoominfo

NOVEMBER 17, 2020

As a marketer, can you remember the last time you emailed someone’s contact information? Have an easily accessible privacy policy. Record all communications sent to requesting customers verifying their understanding of policy outlines. Read our guide on how ZoomInfo acquires B2B data. Data Privacy Best Practices.

Data 225

Data Policies Guidelines Ideal Customer Profile 225

Zoominfo

DECEMBER 5, 2018

Considering this expansive reach, it only makes sense for marketers to wonder how they can use Reddit to their advantage. In a recent blog post, we offered some tips on using Reddit to conduct market research. But, beyond that particular use case, marketers can also convert Reddit into a successful marketing channel.

B2B 157

B2B Advertising Advertising Promotion 157

Zoominfo

AUGUST 16, 2019

This GDPR for marketing post is informational only and not for the purpose of providing legal advice. GDPR: The 4-letter word that kept marketers up at night. If you’re still wondering how it impacts you as a B2B marketer, a year later, read on. It may appear that #2 applies to you if you are marketing to EU contacts.

Marketing 165

Marketing Government Data B2B 165

LeadFuze

DECEMBER 31, 2021

The Ultimate Guide to Creating a Framework for Your B2B Marketing Plan (2022 Update). Who currently have job openings for marketing help. What Is a B2B Marketing Plan and Strategy? B2B marketing plan and strategy is about how you plan to raise brand awareness. What is a b2b marketing strategy?

Paid Content 52

Paid Content Ideal Customer Profile Top of Funnel B2B 52

SalesforLife

MAY 13, 2019

Since the year 2000, we’ve witnessed the rapid evolution of new technologies, government policies and global economies that have had a serious impact on how companies do business today. In the early 2000s I worked at Dun & Bradstreet, selling sales and marketing databases. My evolution since 2000 looked like this.

Policies 73

Policies ACT Hiring Face-to-face 73

DiscoverOrg Sales

JANUARY 29, 2018

May 25, 2018 is a date on the minds of many sales and marketing professionals: the day the new General Data Protection Regulation (GDPR) goes into effect. We think the GDPR, based on its plain language, does not apply to B2B marketing under this test, because the offer is to the employer, not the employee.

Data 215

Data Marketing Ideal Customer Profile B2B 215

Sales Hacker

JANUARY 31, 2022

While we’re not yet able to claim victory over the pandemic, it’s time sales leaders think about what B2B sales might look like in a post-COVID world. How COVID-19 changed B2B communication. What emerged were some early insights into how B2B communication changed – and continues to change – in the face of our extraordinary new reality.

Survey 108

Survey B2B Channels Face-to-face 108

Zoominfo

AUGUST 5, 2020

Think Chief Executive Officer (CEO), Chief Financial Officer (CFO), Chief Marketing Officer (CMO), etc. Basically, the C-suite is made up of the people who keep the company’s strategies and operations aligned with their mission and established policies. ZoomInfo’s B2B contact database can make your job easier. N– Be invaluable.

B2B 100

B2B Gatekeeper InsideView Face-to-face 100

Zoominfo

FEBRUARY 9, 2022

Tech policy expert Simon McDougall has joined ZoomInfo as our new chief compliance officer, overseeing our privacy and compliance functions. At the ICO, he established new technology and innovation policy, directed work in areas such as artificial intelligence, adtech, and competition, and led ICO’s response to data usage in the U.K.

Meeting 130

Meeting Policies Scale Data 130

DiscoverOrg Sales

JUNE 19, 2018

Let’s agree that the goal of your marketing team should be to help your sales team. But as sales professionals, how can you feed your sales intelligence in to your marketing team and how can they use that intelligence to better help you close sales? Read it: 7 Quick Wins for Sales and Marketing Alignment. Sound good?

Buyer Persona 214

Buyer Persona Marketing Scale Collateral 214

PandaDoc

DECEMBER 19, 2022

B2B sales organizations may often find that this process is highly time-consuming and requires significant investments in manual labor. B2B sales prospecting in a nutshell. Continuously running sales prospecting campaigns keeps you updated on any major changes in how rivals run their marketing and features operations.

Ideal Customer Profile 98

Ideal Customer Profile B2B Prospecting Top of Funnel 98

Zoominfo

JANUARY 19, 2022

The COVID-19 pandemic is still causing uncertainty in 2022, but some clear trends are beginning to take shape across the sales, marketing, and recruiting fields. Here’s a list of the go-to-market trends you should incorporate into your 2022 planning. You need to maintain the human aspect of business and pair it with high-quality data.

Trends 100

Trends Marketing Lead Rank Lead Scoring 100

DiscoverOrg Sales

MARCH 29, 2018

GDPR: It’s the 4-letter word keeping marketers up at night. There’s a lot of confusion and anxiety surrounding the upcoming General Data Protection Regulations (GDPR), which goes into effect May 25, 2018, l eaving a lot of people wondering how it impacts them as a B2B marketer. Direct marketing as a legitimate interest.

Marketing 198

Marketing Outbound Government Data 198

Zoominfo

AUGUST 16, 2019

GDPR: The 4-letter word that kept marketers up at night. If you’re still wondering how it impacts you as a B2B marketer, a year later, read on. It may appear that #2 applies to you if you are marketing to EU contacts. In any case, assuming it does apply to you, read on to see how GDPR affects marketers.

Marketing 100

Marketing Government Scale Data 100

SBI Growth

JULY 8, 2013

Social selling is a technique being adopted by many B2B sales organizations. However, company policies against social media are hampering many a sales team. I’ll explain the first component, Policy. I even provide a sample Social Media Policy for Sales. Policy – It all starts here. The Policy Problem.

Social Selling 320

Social Selling Company Social Media Policies 320

Showpad

JANUARY 15, 2021

As Forbes notes, there’s no “if” or “when” to B2B sales transformation anymore. According to a Forrester report on sales engagement : “2020 will be remembered as a watershed moment when B2B buying and selling changed forever.” How Showpad can help drive B2B sales transformation.

B2B 83

B2B Sales Enablement Analysis Sales Operations 83

Sales and Marketing Management

FEBRUARY 8, 2021

No B2B buyer wants to hear that from a vendor when they place an order the old-fashioned way, by phone. Such aggravations, among other factors, have helped spur the growth of B2B e-commerce. At Innovaxis Marketing, e-commerce for our B2B clients has risen from 5% to 15% or more of total sales. Here’s how.

Outsourcing Services 156

Outsourcing Services Channels B2B Incentives 156

LinkedFusion

AUGUST 27, 2023

Account-based marketing is a marketing tactic that is sales-oriented. Generally, marketing strategies generate leads, and then sales teams try to convert them. But the same is not the case with account-based marketing. With account-based marketing, the efforts of sales and marketing are aligned to convert leads.

Account Based Marketing 52

Account Based Marketing Account Scale Ideal Customer Profile 52

Score More Sales

JUNE 25, 2014

It is critical to get products to market in a timely manner – which currently means sooner than ever before launched. Mid-market company leaders (and leaders of SMB’s) need to create an atmosphere of continuous improvement. Do you have an open door policy? Expand Your Pipeline. Close More Deals.

Marketing 217

Marketing Airlines Ideal Customer Profile Construction 217

Zoominfo

FEBRUARY 16, 2021

According to Gartner, “In response to the ongoing COVID-19 crisis, marketers are exhibiting a range of responses beyond creating COVID-19-specific content. Gartner, How Marketers Are Adapting to Disruption During COVID-19: Findings From the 2020 Customer Loyalty and Management Marketing Poll, September 2020.).

Retention 219

Retention Loyalty Customer B2C 219

Pointclear

APRIL 6, 2017

As such, outbound has been replaced by email marketing and marketing automation programs that SPAM CANNON emails to the masses such as the following (I received this one yesterday): I run business development for XYZ, Inc. - There is no strategy in their market approach. I get at least one like this every day.

Outsourcing Services 160

Outsourcing Services Lead Generation Sales Qualified Lead Lead Rank 160

Zoominfo

AUGUST 19, 2018

In a 2010 blog post, we state that in order to stay viable, B2B companies need to hire a social media manager. According to one recent study, 93% of B2B marketers reported social media as the most utilized marketing tactic of their teams ( source ). Today, the role of a social media manager is more important than ever.

Hiring 174

Hiring Social Media Media Distribution 174

Zoominfo

MAY 24, 2021

We help users track key factors when looking at company policies: Who can work remotely: Many businesses are specific when it comes to who can work from home. How often employees can work remotely: Most WHF policies specify a set number of days to come into the office, ranging from 1 day to full time.

Policies 130

Policies Scale Pharmaceuticals Survey 130

Customer Centric Selling

AUGUST 13, 2018

In recent years, selling to the B2B market has presented new challenges for companies such as buyers’ growing tendency to vet vendors using online research and the interplay between the B2B and B2C buyer experience. So, what should companies selling to the B2B market know before they engage with their buyers?

B2B 49

B2B B2C Buyer Persona Marketing 49

Mereo

MAY 4, 2023

Pricing a B2B solution is complex. The leading B2B organizations do not leave pricing up to chance. These key leaders within a B2B organization should play an active role in the information-gathering, discussions and roll-out of pricing and its policies. People are quick to debate pricing models and numbers.

Lead Rank 50

Lead Rank Policies Workbooks Margin 50

Zoominfo

OCTOBER 5, 2021

For sales or marketing professionals, planning go-to-market efforts in Europe and the UK without reliable B2B contact data and software solutions is like traveling without a passport: You’ll spend a lot of time and money, but you won’t get very far. What’s the one item most critical to this successful trip?

Data 130

Data Travel Intent Data Vendor 130

Zoominfo

APRIL 1, 2018

Though you may not realize it, your sales and marketing database is one of your company’s most valuable assets. Here are four sure signs your B2B database could use a little help. Prevent this by establishing a company-wide record creation policy. Pro Tip: Work with a B2B data provider to append your database regularly.

Customer 207

Customer Trade Show Buyer Persona Lead Rank 207

DiscoverOrg Sales

JANUARY 2, 2019

B2B big data wasn’t quite there. We expect major gains in the sophistication – and volume – of B2B data in 2019. B2B big data is big business. But this wave of B2B data raises other questions too. Prediction #2: B2B Intent Data will (start to) go mainstream. BIG business. Privacy regulations like GDPR

Data 196

Data Intent Data Intent Customer 196

Pointclear

APRIL 21, 2015

My favorites are from John Ford movies, and I think each can be adapted to the circumstances sales and marketing people face each day. In spite of the accountability that CRM brings and the follow-up that marketing automation creates, B2B salespeople have to do the final step. B2B Marketing B2B Sales'

Film 100

Film Marketing Sales Qualified Lead ROI 100

Increase Sales

APRIL 19, 2017

These entities obviously ignore permission based marketing and rely on buying lists from other unethical firms. This option avoided people identifying you as a spammer and reporting your questionable marketing activities. Have you ever attended a B2B networking event and exchanged business cards with another individual?

Marketing 86

Marketing Government Social Media Policies 86

BuzzBoard

MARCH 27, 2023

As technology is advancing at a swift pace, leaning only on legacy marketing approaches, especially amid this rapidly changing and challenging environment, won’t even come close to meeting your customers’ digital-first expectations. Interestingly, 70% of marketers believe investments in remote technologies are here to stay.

Data 52

Data Account Based Marketing Marketing SalesForce 52

BuzzBoard

MARCH 27, 2023

As technology is advancing at a swift pace, leaning only on legacy marketing approaches, especially amid this rapidly changing and challenging environment, won’t even come close to meeting your customers’ digital-first expectations. Interestingly, 70% of marketers believe investments in remote technologies are here to stay.

Data 52

Data Account Based Marketing Marketing SalesForce 52