Sales and Marketing Management

MARCH 25, 2019

The B2B market needs to become as customer-centric as the B2C market. B2B companies are under pressure to make their offering more holistic and combine their product hardware with user-friendly software to create end-to-end solutions. Standardize and digitalize: Strategic marketing to the rescue.

B2B 254

B2B Segment Ideal Customer Profile B2C 254

Gong.io

DECEMBER 15, 2022

The value of sales territories isn’t lost on most sales leaders (and if it is, we’ll clarify that shortly). The problem is making your sales territory planning fair without swallowing up your time. . What is sales territory mapping, and why is it important? What is sales territory mapping, and why is it important?

Territories 62

Territories Ideal Customer Profile Hiring Forecasting 62

Zoominfo

MAY 11, 2020

But don’t forget about your sales territory plan. What is a Sales Territory Plan? A sales territory refers to a geographical location that is assigned to a specific sales rep or sales team, for the purpose of targeting prospects within that area. Why is Sales Territory Planning Important?

Territories 100

Territories Outsourcing Services Buyer Ideal Customer Profile 100

Zoominfo

JULY 19, 2022

ZoomInfo customers who use AWS can now receive ZoomInfo’s industry-leading B2B data directly in Amazon Simple Storage Service (S3), significantly improving data quality while eliminating the time-consuming process of cleaning datasets by hand.

Data 130

Data Marketing Lead Rank Ideal Customer Profile 130

Zoominfo

JANUARY 11, 2021

The email inboxes of B2B executives are already filled with so much marketing clutter. Yet the people who actually might be interested in buying your product or service also play a big role in your target market. Creating customer profiles for these prospects is crucial for your marketing campaigns—and in the end, your sales.

Ideal Customer Profile 162

Ideal Customer Profile B2B Buyer Persona Top of Funnel 162

Lead411

JULY 7, 2023

Unlocking the Power of Unlimited B2B Data: Lead411 Leads the Way in 2023 In today’s fast-paced business landscape, data has become the currency of success. The availability of comprehensive B2B data has transformed the way businesses operate, but not all data providers offer the same level of service.

B2B 98

B2B Sales Qualified Lead Data Lead Rank 98

Zoominfo

JANUARY 12, 2023

If you’re operating in the UK or looking to expand into this territory, you need to understand three key privacy laws. For example, under the UK GDPR all marketing activities must rely on either “consent” or “legitimate interest.” However, there is a B2B exemption for electronic mail messages sent to corporate subscribers.

Data 130

Data B2B Government ACT 130

Zoominfo

SEPTEMBER 25, 2019

When most marketers think outbound marketing, they think emails, paid advertising, and other digital campaigns aimed at engaging their target audience. We’ve written at length about how effective those tactics can be — but today, we’re talking about a different type of marketing campaign. Keep reading! Let’s get into it!

Direct Mail 182

Direct Mail Paid Content Campaigns Examples 182

Zoominfo

JANUARY 15, 2021

Both market and sales intelligence fall under the umbrella of lead intelligence, which collectively gives comprehensive insights about prospects. Today we’re covering how sales teams can benefit from both sales and market intelligence along the buyer’s journey. What is Market Intelligence? What is Sales Intelligence?

Sales Qualified Lead 207

Sales Qualified Lead Marketing Marketing Qualified Lead Lead Rank 207

DiscoverOrg Sales

OCTOBER 27, 2016

Rather than react to inbound leads or simply start at the top of a list and work my way down, I analyzed my territory before I began. My goal was never about just hitting quota, but rather to generate the most revenue possible from my territory. Because of that, I could identify the several hundred accounts within my territory.

Territories 120

Territories Account Ideal Customer Profile Analysis 120

Sales and Marketing Management

JANUARY 4, 2018

Author: Jay Mitchell, Owner and Principal, Mereo LLC In order to learn how to align marketing and sales teams, we must understand how devastating a gap between these departments can be for an organization overall. Sales and marketing are both vital to a B2B organization. Sales and marketing both work to: Engage a buyer.

Marketing 201

Marketing SAP Face-to-face Territories 201

Zoominfo

JANUARY 11, 2021

The email inboxes of B2B executives are already filled with so much marketing clutter. Yet the people who actually might be interested in buying your product or service also play a big role in your target market. Creating customer profiles for these prospects is crucial for your marketing campaigns—and in the end, your sales.

Ideal Customer Profile 100

Ideal Customer Profile B2B Buyer Persona Top of Funnel 100

Zoominfo

MAY 3, 2022

This means that you’ll not only be able to get go-to-market insights faster, but eliminate the cumbersome B2B data ingestion process. Additionally, we’re launching our new Enterprise Territory Management feature through our Route offering. And sales engagement and automation runs well when it’s powered by solid data.

Scale 130

Scale Territories Lead Rank Enterprise 130

Sales 2.0

MAY 1, 2023

Disrupting the traditional sales model Scott sees AI disrupting some traditional sales models like geographic territories. Best in Breed” vs “all in one” The sales tool market will likely follow the same pattern that has played out in the marketing tech market. Like the idea of territories. Do you agree?

Scale 221

Scale Top of Funnel Territories Sales 221

Zoominfo

DECEMBER 16, 2020

Because like most sales and marketing technologies, CRMs are only as good as the data stored within its database. This latest product enhancement is just the latest chapter in our ongoing effort to put actionable data directly into technologies, channels, and workflows that go-to-market teams use and love. .

SalesForce 219

SalesForce Territories Intent Signal Buyer Persona 219

DiscoverOrg Sales

FEBRUARY 13, 2019

The process of sales and marketing alignment is so fraught with assumptions, misunderstandings, and disagreement that we think both departments need a relationship therapy session! Marketing has certain data needs. Sales uses a CRM … but the marketing automation system might not integrate. Location data (Marketing loves).

Ideal Customer Profile 202

Ideal Customer Profile Data Scale Marketing 202

Zoominfo

SEPTEMBER 25, 2019

When most marketers think outbound marketing, they think emails, paid advertising, and other digital campaigns aimed at engaging their target audience. We’ve written at length about how effective those tactics can be — but today, we’re talking about a different type of marketing campaign. Keep reading! Let’s get into it!

Direct Mail 100

Direct Mail Paid Content Campaigns Examples 100

Zoominfo

JUNE 6, 2019

So, whether you’re a new sales rep or just looking for a refresher, today’s post will take you back to the basics of what prospecting is in sales and how to improve your B2B prospecting strategy. What Is B2B Sales Prospecting? Brace Yourself We’ve got millions of verified B2B contacts — ready for you to close.

B2B 100

B2B Top of Funnel Buyer Persona Prospecting 100

Zoominfo

OCTOBER 12, 2022

When Sarena Wing took on a new international sales territory, she was excited to get started. Wing was able to lean on ZoomInfo’s Chorus conversation intelligence solution and its SalesOS platform to analyze successful deals and perform lightning-fast research on her new territory and team. Luckily for her, that era is over.

Analysis 130

Analysis Territories Scale SalesForce 130

SBI

JANUARY 31, 2020

TechTarget Priority Engine Email Alerts Help Sales Teams Take Immediate Action on the Best Opportunities in Their Territory. ndrew Gilman, Head of Marketing, NWN Corporation. ndrew Gilman, Head of Marketing, NWN Corporation. NEWTON, MA – JANUARY 31, 2020 TechTarget, Inc.

Engineering 74

Engineering Territories Opportunity Intent 74

Zoominfo

FEBRUARY 21, 2021

For B2B sales and marketing teams, having a 360-degree view of customers and prospects is key. Industry classification remains a foundational component to achieving ABM (account-based marketing) success. 4251 Wholesale Electronic Markets & Agents & Brokers. 425110 Business to Business Electronic Markets.

Transportation 204

Transportation Chemicals Automotive Marketing 204

Zoominfo

DECEMBER 12, 2022

Go-to-market leaders trust ZoomInfo to bring their revenue and operations strategies to life, more quickly and effectively than ever before. Customers in over 200 countries and territories use Google Cloud to accelerate their digital transformation, with enterprise-grade solutions built on Google Cloud’s cutting-edge technology.

Google 100

Google Territories Enterprise Enterprise 100

Zoominfo

JUNE 8, 2021

ZoomInfo and Insent combine to deliver intelligent chat experiences enriched by deep company and professional insights We are at the dawn of a new era in B2B sales and marketing. Most of these systems also come with the promise of automating mundane, repetitive tasks that make go-to-market teams more productive.

Ideal Customer Profile 100

Ideal Customer Profile Sales Qualified Lead Scale Lead Rank 100

SBI

MARCH 15, 2018

This week I interview Derek Slayton , Global Leader & GM of Sales & Marketing Solutions of Dun & Bradstreet. Derek: At Dun & Bradstreet, we are seeing that B2B relationships are growing increasingly complex and that access to accurate data is critical to driving growth. We call it Sales Tech Game Changers.

Hoovers 139

Hoovers Pipeline Data B2B 139

Zoominfo

JULY 28, 2022

In an ideal world, B2B revenue teams would run with lightning-fast lead response times, streamlined operations, and an aligned sales and marketing team. A sales funnel powered by volume and velocity is vital to stay competitive in today’s market. But can all of that be possible at the same time? Without a doubt.

Lead Rank 130

Lead Rank Lead Scoring Sales Qualified Lead Leads 130

DiscoverOrg Sales

JANUARY 2, 2019

B2B big data wasn’t quite there. We expect major gains in the sophistication – and volume – of B2B data in 2019. B2B big data is big business. But this wave of B2B data raises other questions too. Prediction #2: B2B Intent Data will (start to) go mainstream. BIG business. Privacy regulations like GDPR

Data 196

Data Intent Data Intent Customer 196

Crunchbase

MAY 18, 2023

They must do more with less and move quickly to close deals at a time when the B2B sales cycle has slowed. According to Demand Gen Report ‘s 2022 B2B Buyer Behavior Survey , 55% of buyers say their purchasing timelines have grown, while 82% of sales professionals have had to adapt quickly to new ways of selling.

Sales Cycle 98

Sales Cycle Lead Rank Lead Scoring Sales Qualified Lead 98

Mereo

NOVEMBER 15, 2023

A leading global financial technology (FinTech) client recently reached out with a big request: They wanted to completely overhaul their go-to-market organizational structure, roles and relationships. There are a number of factors that should tip off sales and go-to-market leaders to rethink their organizational approach.

Lead Rank 41

Lead Rank Marketing Commission Retention 41

The Pipeline

MARCH 26, 2011

7 Must-Have Lead Nurturing Recipes for B2B Marketers. Stored in Appointments , Attitude , Business Acumen , Lead Management , Marketing , Proactivity , Productivity , Sales 2.0 , e-book , execution. You are spot on in stating that sales and marketing collaboration is critical in building effective lead nurturing processes.

Lead Nurturing 218

Lead Nurturing Sales Qualified Lead B2B Pipeline 218

criteria for success

DECEMBER 31, 2019

This is the same reason why having a B2B sales process is so important. The Value of a B2B Sales Process. There are many reasons why having a B2B sales process is valuable for an organization. Work with your company’s marketing function to create content that will attract the right leads. This could include: Marketing.

Sales Process 59

Sales Process B2B Sales Qualified Lead Top of Funnel 59

Zoominfo

JULY 26, 2022

Go-to-market (GTM) teams rely on accurate business data to prioritize, engage, and serve their customers to the fullest. ZoomInfo APIs automatically move our B2B data and intelligence directly into the systems and tools that our customers use every day — like a CRM, marketing automation platform, and sales engagement system.

Enterprise 130

Enterprise Enterprise Data Top of Funnel 130

Zoominfo

JANUARY 25, 2022

We are excited about the innovation Google Cloud is bringing to market and how it is creating a differentiated ecosystem that allows customers to gain insights from their data securely, at scale, and without having to move data around.” That’s where ZoomInfo comes in.

Google 130

Google Data Lead Rank Lead Scoring 130

Zoominfo

JANUARY 29, 2018

For today’s blog post, we put together a comprehensive list of the best articles about corporate events and event marketing. We tried to tackle every aspect of event marketing. Keep reading for our favorite event marketing blog posts! The 3 Biggest Potholes of B2B Events (And How to Steer Clear). Check them out below!

Webinar Metrics 113

Webinar Metrics Trade Show Marketing Strategy 113

Zoominfo

FEBRUARY 23, 2021

Learn what sales prospecting is, and how business development professionals can go to market using outreach strategies that deliver business results. Recent digital transformation has shifted the B2B landscape by ushering in the era of buyer empowerment. The root of unproductive B2B sales prospecting is a lack of understanding.

Ideal Customer Profile 208

Ideal Customer Profile Prospecting Strategy Top of Funnel 208

Zoominfo

AUGUST 16, 2022

The foundation for most successful go-to-market teams is data — but not just any data will do. B2B sales and marketing teams need reliable firmographic profiles of their target accounts that will stay up-to-date amid the rapid pace of change in business. More Contacts Come Online with Better Company Mapping More than 3.5

Data 130

Data Ideal Customer Profile Segment Face-to-face 130

SBI Growth

OCTOBER 6, 2013

This also gets you access to SBI’s Annual Sales & Marketing Research. Reps would rather compete against a standard (like 150% of a standard target) or even against their own historical performance rather than against a peer who "had a bunch of bluebirds or an easy territory." Accounts and territories are not methodically analyzed.

Compensation 293

Compensation Territories Incentives Incentive 293

InsightSquared

FEBRUARY 6, 2019

Sure, this captures the attention of bookworms and library dwellers but knowledge is also king in B2B marketing. As a marketer with an account-based approach, it is important to keep the focus on generating net new pipeline from a given target account list. We do not live in a 1:1, sales rep to marketer world.

Data 72

Data Account Based Marketing Marketing Demand Generation Targets 72