Zoominfo

JUNE 9, 2019

When it comes to B2B sales calls, the primary goal of the sales rep is to extract valuable information from the other person on the line. So keep reading as we provide you with our top 12 B2B sales questions to close deals faster. If so, great – make sure you show them plenty of case studies. How did you hear about us?

B2B 252

B2B Closing Scale Guarantee 252

Zoominfo

FEBRUARY 28, 2018

Technological advancements have the ability to transform any industry or job function overnight—including B2B sales. Today’s blog post breaks down some of the most impactful technological developments B2B selling has seen in the last few years. Here are five important ways technology has permanently changed B2B selling.

B2B 225

B2B Social Media CRM Social Selling 225

Zoominfo

JUNE 22, 2022

In today’s crowded B2B ecosystem, where personalization and relevance are seen as crucial competitive differentiators, the idea of cold calling might seem archaic. What is B2B Cold Calling? B2B cold calling is simply calling a prospective customer before they’ve expressed interest in a product or service. Our answer?

Cold Calling 130

Cold Calling B2B Commission Exact 130

Pipeliner

MARCH 5, 2021

You need to develop a strong strategy that allows you to close B2B prospects in an effective way. So read on to discover the steps you need to take to close your first B2B prospect easily. The behavior patterns of your prospective customers. … Conduct Market Research and Determine Your Ideal Buyer.

Marketing Qualified Lead 87

Marketing Qualified Lead B2B Sales Qualified Lead Lead Rank 87

DiscoverOrg Sales

FEBRUARY 7, 2018

Which data points – individually, or together in a “secret sauce” – predict buying behavior in B2B customers? Our study did indeed reveal the most predictive data points. Finally, the data stack is topped with more sophisticated Opportunity data. For complete predictive intelligence results, download the new study.

Intent 145

Intent Data Opportunity Intent Data 145

Zoominfo

APRIL 8, 2021

Sales methodologies like BANT — shorthand for budget, authority, need, timeframe — can help reps identify business opportunities at the outset of the sales process. However, when used at the wrong time and the wrong way — like checking off BANT criteria while talking to a prospect — reps lose ground qualifying prospective customers.

Ideal Customer Profile 130

Ideal Customer Profile Prospecting Decision Maker Case Study 130

Hubspot Sales

APRIL 6, 2023

If you’re a B2B company, ecommerce is a necessity for your business. As a McKinsey & Company study found, 65% of B2B companies sold exclusively online in 2022. B2B ecommerce strategies also differ greatly from B2C (business-to-consumer) ecommerce. In a similar study by HubSpot. million people.

Trends 99

Trends B2B B2C Social Media 99

Crunchbase

MARCH 17, 2022

B2B marketers are catching up with the B2C space in using social media to drive revenue. Social selling , which is a way to engage and get to know prospects through social media, has become an area in which B2B brands must be competitive. With that in mind, here are four tips for advanced social selling. Search less. Close more.

Social Selling 129

Social Selling B2B Ideal Customer Profile Social Media 129

Zoominfo

JULY 9, 2019

Welcome new readers and ZoomInfo regulars to the latest edition of our B2B Blog Post Round-Up series. For those of you who are new to the ZoomInfo blog, we regularly publish monthly round-ups to feature top B2B content from industry professionals, leading brands, and subject matter experts. . Enter, behavioral segmentation.

B2B 180

B2B Retail Segment Scale 180

SBI Growth

AUGUST 21, 2013

As a Sales & Marketing Leader, you are hungry for high quality B2B leads. B2B Marketers have tested many forms of social advertising. Marketing leaders must challenge past assumptions of how to leverage social advertising opportunities. The best B2B option until now has been LinkedIn ads. Case Study.

LinkedIn 323

LinkedIn Sales Qualified Lead B2B Tools 323

Zoominfo

JANUARY 19, 2021

That initial curiosity in your content offering — eBooks, whitepapers, case studies — might grow into an interest in your solution. Keep in mind that potential prospects may already be interested in your competitors — and your current customers could jump ship. What Makes a Good Landing Page? They both need this engagement!

Marketing 246

Marketing Prospecting Top of Funnel Segment 246

Janek Performance Group

AUGUST 23, 2023

Of course, B2B selling is different. Also, B2B sellers must guard against negative stereotypes. But as trusted advisors, B2B sellers can still generate urgency to help skeptical buyers help themselves. But as trusted advisors, B2B sellers can still generate urgency to help skeptical buyers help themselves.

B2B 62

B2B Case Study Collateral ACT 62

Highspot

JANUARY 9, 2024

Today’s B2B buyers are savvier, more informed, and have access to several options at their fingertips. This makes B2B sales training more important than ever. In this article, we’ll explore the B2B sales process, types and components of an effective training program, best practices, current trends, and pitfalls to avoid.

B2B 52

B2B Training Top of Funnel B2C 52

Sales and Marketing Management

DECEMBER 14, 2020

One of the best things about using brand podcasts is that they give you the opportunity to shine a light on your best subject matter expert in every scenario. When planning out your sales outreach, consider the opportunity you have to share parts of your show with your prospects on a one-to-one basis. Think about it.

Buyer 136

Buyer B2B Account Based Marketing Collateral 136

Sales and Marketing Management

DECEMBER 14, 2020

The B2B buying process isn’t as linear or predictable as most companies assume. For example, we are currently conducting brain research and field studies to determine the performance of traditional static marketing content such as eBooks versus more interactive assets. Before the pandemic 70% of B2B selling was already “inside selling.”

B2B 199

B2B Revenue Top of Funnel Margin 199

Sales and Marketing Management

OCTOBER 29, 2018

If you’re not already implementing it in your content marketing strategy , then you’re missing out on a huge opportunity to reach potential customers while positioning yourself as an expert in your industry. In the B2B space, product-agnostic content manifests in a variety of ways. Whitepapers.

Top of Funnel 237

Top of Funnel B2B Webinar Metrics Marketing 237

No More Cold Calling

APRIL 26, 2021

If you have a big-deal prospect or client, you’d better jump on a plane, catch a train, or take a road trip as soon as possible. We’ve had to make do with virtual sales meetings, and that has affected many B2B sales pros’ ability to access new customers and to make real-world connections. How do you get access to your prime prospects?

Sales Meeting 287

Sales Meeting Meeting Referrals Face-to-face 287

Zoominfo

AUGUST 4, 2021

In the world of B2B buying, delivering personalized, relevant, and timely conversations can impact how well and quickly visitors convert. Prospects typically prefer a casual tone in online interactions because it feels like speaking to a person, rather than a bot. This allows you to connect with your prospects and build trust.

Top of Funnel 130

Top of Funnel B2B Sales Qualified Lead Penetration 130

Zoominfo

MAY 20, 2018

A win/loss analysis is the process of studying past business deals in order to generate valuable insights about your company’s selling practices. Lost prospects and new customers will be more comfortable sharing their unfiltered opinions with a third-party. Would you be willing to participate in a case study or testimonial?

Analysis 223

Analysis B2B Hiring How To 223

Corporate Visions

AUGUST 13, 2020

The post Why is Most B2B Marketing So Forgettable? Today, with 80 percent of the sales cycle happening in digital or remote settings, you’ve never had a greater opportunity to directly influence buying decisions. Our studies show that people remember, on average, only 10 percent of the information they consume after 48 hours.

B2B 134

B2B Marketing Top of Funnel ACT 134

Sales Hacker

FEBRUARY 14, 2023

Using TikTok for B2B selling might seem unprofessional. But TikTok has proven a powerful channel for B2B messages. In this guide, I’ll take you through the top 5 strategies for leveraging TikTok for B2B sales — backed by research-based stats and live examples. Why use TikTok for B2B sales? TikTok users are 1.7x

B2B 90

B2B Top of Funnel Ideal Customer Profile Video 90

Score More Sales

AUGUST 26, 2014

Did you know you’re missing out on sales opportunities by having a poor mobile company website? We have run into many B2B websites lately that do not work well on mobile devices. There are still some things that differentiate a B2B (business-to-business) transaction from B2C (business to consumer). Increase Opportunities.

B2B 232

B2B Revenue B2C Ideal Customer Profile 232

Zoominfo

APRIL 8, 2021

Sales methodologies like BANT — shorthand for budget, authority, need, timeframe — can help reps identify business opportunities at the outset of the sales process. However, when used at the wrong time and the wrong way — like checking off BANT criteria while talking to a prospect — reps lose ground qualifying prospective customers.

Ideal Customer Profile 100

Ideal Customer Profile Prospecting Decision Maker Case Study 100

Zoominfo

FEBRUARY 25, 2018

93% of B2B marketers use social media, and with good reason—it works ( source ). A 2014 study revealed that the ten most socially connected brands saw 31% greater revenue growth than the least connected brands. We haven’t been shy about touting the benefits of social media in B2B sales and marketing. Not listening.

Social Media 147

Social Media Media B2B Marketing 147

SalesLoft

SEPTEMBER 23, 2022

Prospecting with B2B sales emails is sort of like asking a Magic 8 Ball. Increase your chances of a positive response with these proven B2B cold email templates and tips for effective cold emails. What to Keep in Mind for B2B Sales Emails. Luckily, when it comes to your B2B sales email strategy, you don’t have to guess.

Construction 52

Construction B2B Case Study Lead Rank 52

Anthony Iannarino

JANUARY 24, 2020

To obtain that commitment, you must prospect. You might ask yourself, “How do I prospect more effectively?” You make prospecting easier when you have a framework and a strategy that produces results. Here is what you need to prospect effectively in B2B sales. Start Your Prospecting with a Plan.

Prospecting 113

Prospecting Campaigns Harvest Lead Rank 113

SalesFuel

APRIL 2, 2024

To maintain team dynamics and deal flow, managers must actively help BDRs succeed in the new B2B marketplace. The company’s analysts define this practice as follows. “… Contact multiple individuals inside a prospect account before concluding that there is no opportunity present.” In 2024, 39.3%

Maximizer 116

Maximizer Face-to-face Social Media Hiring 116

Salesmate

NOVEMBER 25, 2020

They find new ways to persuade a prospect to purchases a product. Besides, there are many challenges in B2B sales. So, your sales approach needs to effective enough to convert modern prospects into paying customers. Here are a few B2B sales approaches that you must consider incorporating to walk on the path of success.

B2B 111

B2B Social Media Networking Consultative Selling 111

Appbuddy

NOVEMBER 11, 2021

That’s why some B2B email marketers are searching for inspiration in unlikely places: their B2C counterparts. According to a recent study , 77 percent of sales and marketing professionals believe personalized marketing experiences make for better customer relationships. This is an untapped opportunity in the B2B world.

B2C 98

B2C Email Marketing B2B Marketing 98

SBI Growth

MARCH 11, 2013

In B2B corporate environments, Social Selling gets a Sales Rep’s foot in the door. But the transition from a virtual conversation to a real opportunity is complex. This article is for B2B Sales Reps who work in complex sales environments. He brought case studies, a company history, and press releases as back-up.

Buyer 333

Buyer B2B Lead Rank Lead Scoring 333

HeavyHitter Sales

APRIL 7, 2013

Over the past year I’ve had the opportunity to interview several hundred business-to-business salespeople about how they win-over prospective clients and the circumstances when they lose. At other accounts, prospective buyers weren’t experienced with purchasing products. Other Steve W.

Study 146

Study B2B Penetration Lead Rank 146

Tenbound

JANUARY 3, 2024

Predictable Prospecting: How to Radically Increase Your B2B Sales Pipeline By Marylou Tyler & Jeremey Donovan Part 1: TARGET Chapter 1: Internalizing Your Competitive Position Conduct a Six-Factor analysis of your strengths, weaknesses, opportunities, and threats. A new client with 15 personas is recommended.

Prospecting 49

Prospecting Outsourcing Services Top of Funnel Sales Qualified Lead 49

DiscoverOrg Sales

APRIL 16, 2019

And there’s no question that B2B sales is a battlefield: Reputations, sales, and profits are lost and won. Why is this so important for B2B sales? Uncover more enterprise opportunity for your product or service. Read it: Org Charts – A Sales Prospecting Gold Mine. What is corporate hierarchy?

Enterprise 120

Enterprise Enterprise B2B Data 120

Zoominfo

SEPTEMBER 15, 2021

In the world of B2B buying, delivering personalized, relevant, and timely conversations can impact how well and quickly visitors convert. Prospects typically prefer a casual tone in online interactions because it feels like speaking to a person, rather than a bot. This allows you to connect with your prospects and build trust.

Top of Funnel 100

Top of Funnel B2B Sales Qualified Lead Penetration 100

SalesFuel

APRIL 10, 2024

adults think salespeople are credible, according to SalesFuel’s The State of Credibility in America study. 55% of B2B buyers say knowledge of their line of business is a top attribute they seek in a seller. You won’t just be pitching to the prospect. Sellers who want to succeed must build sales credibility to stand out.

Research 115

Research Hiring Social Media Trends 115

Vengreso

MARCH 2, 2021

Prospecting to generate sales leads is one of the most important jobs of the modern sales professional. In fact, if you ask any sales leader what their teams struggle with the most (and I have), they would say it’s prospecting, especially now that virtual selling is the norm. And this is what this prospecting guide is all about.

Pipeline 145

Pipeline Prospecting Ideal Customer Profile Sales Qualified Lead 145

Sales Hacker

MARCH 27, 2018

Every business runs like a B2B sales prospecting operation. For B2B organizations, customers now represent the new gold to be desired and the sales team’s pipeline the new gold mine to be developed. Keep your sales pipeline full by prospecting continuously. Why B2B Sales Prospecting Needs More Attention Than You Think.

B2B 87

B2B Ideal Customer Profile Sales Qualified Lead Lead Rank 87