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4 Lessons B2B Marketers Can Learn from B2C Marketers

Zoominfo

The differences between B2B marketing and B2C marketing run deep. Today we’re putting our differences aside because we believe, there’s a lot B2B marketers can learn from their B2C counterparts. Put the customer before the product. You’re likely already using buyer personas to inform and improve your marketing efforts.

B2C 209
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How to Motivate Your Sales Team & Improve Your Customer Service Experience with Dionne Mejer, #224

Vengreso

Not only are modern buyers becoming more sophisticated and harder to sell to, but the modern seller is also evolving. Because when you have a highly motivated (and effective) sales team, then the customer experience is often better streamlined and supportive – helping to turn first-time customers into lifetime customers.

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Is B2B Buyer Confidence Stalling Your Deals?

Alice Heiman

Highlights of this Episode: [5:48] The number one thing we need to solve in B2B commerce is customers’ lack of confidence in their ability to make complex decisions on behalf of their company. [6:12] The post Is B2B Buyer Confidence Stalling Your Deals? 10:24] (the old way of selling) was based on this idea of frame breaking.

B2B 112
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How to know whether to use ideal customer profiles or buyer personas

PandaDoc

Due to the staggering number of new businesses and potential clients that inhabit the marketplace, companies must know the difference between ideal customer profiles (ICPs) and buyer personas, in order to craft the perfect strategy for using them. How to know whether to use ideal customer profiles or buyer personas.

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How Younger Generations are Disrupting B2B Buying

Zoominfo

A recent Forrester report found that Millennials and Gen Z make up 64% of business buyers. While each generation brings its own set of preferences, demands, and expectations to the market, the report shows that younger buyers are much more likely to voice their dissatisfaction than previous generations.

B2B 130
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Target Audience and Buyer Persona: What Is It and How to Use It?

LinkedFusion

The key lies in creating a buyer persona – a detailed representation of your ideal customer. Delving into this blog will provide you with a comprehensive guide to crafting an effective buyer persona. What Is a Buyer Persona? What Is the Difference Between Target Audience and Buyer Persona?

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3 Keys to an Effective Digital Selling Strategy

Sales and Marketing Management

Sure, the approach and tone might vary based on the audience, but B2B buyers behave quite similarly to B2C consumers. Digital selling yields the best results when companies offer consistent experiences across all channels, including brand image, media releases, client presentations, customer service, and product engagement.

Strategy 166