Micromarketing In the Age of Big Data: Scoring Bigger Payoffs For A Super Sales Play
Pipeliner
MARCH 11, 2019
Adopting a more granular strategy, micromarketing for sales has taken on new relevance in the age of Big Data. Combining, combing through, and sorting data is the key to an effective strategy for sales. It’s not just about sifting through transactional and purchasing data in the B2C space.
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