Cience

NOVEMBER 11, 2020

A lot has been spoken about the importance of customer experience in the Business-to-Consumer (B2C) domain, but what about the Business-to-Business (B2B) sales model? Is it time for B2B companies to become as ‘customer-obsessed’ as some of the most successful B2C brands have demonstrated over the last decade? Wrapping Up.

B2B 98

B2B B2C Customer Top of Funnel 98

Zoominfo

OCTOBER 5, 2021

Brand storytelling is a staple of B2C content marketing, but it’s less common in the B2B world. Simply reach out to top customers and ask if they’re willing to talk about their success with your product—just as you would for a case study. Salesforce makes good use of customer case studies to tell its brand story.

Examples 130

Examples B2B Microsoft Case Study 130

SugarCRM

OCTOBER 13, 2021

Whether you’re selling B2B or B2C, ultimately, you’re selling to a person and today’s buyers expect a personalized experience. Like a B2C buyer thoroughly researches a car before making the purchase, B2B buyers do complex research online and through peers on products before talking to a vendor. Business buyers are people too.

B2B 52

B2B Customer B2C Decision Maker 52

LeadBoxer

FEBRUARY 4, 2019

With B2B e-commerce sales predicted to exceed B2C e-commerce sales by 2020, B2B selling is constantly growing. So, what are B2B sales, and how are they different from B2C sales? How are B2B sales different from B2C sales? How Are B2B Sales Different from B2C Sales? What are Their Pain Points?

B2B 91

B2B Top of Funnel Decision Maker B2C 91

Nutshell

OCTOBER 2, 2020

B2B vs. B2C. First, it’s important to differentiate between B2B and B2C: B2B stands for business to business , meaning you are a business selling your product or service to another business. B2C stands for business to consumer , meaning you’re selling your products or services directly to a consumer. Case studies.

B2B 99

B2B B2C Social Media How To 99

Smooth Sale

MARCH 17, 2022

Janice is listed in the Top 50 Global Thought Leaders and Influencers on Customer Experience, 2020 and 150 Women B2B Thought Leaders You Should Follow, 2021 and LinkedIn Sales 15 Innovating Sales Influencers to Follow, 2021. I moved from B2C to selling to small businesses and enterprises.

Scale 78

Scale Hiring Lead Rank Report 78

Apptivo

OCTOBER 3, 2022

Traditionally, mass media is considered the best bet for creating brand awareness as it is most cost effective in terms of the number of potential customers reached – especially in B2C markets. Providing easy to access support functions to customers such as live chat, messaging, FAQ pages, troubleshooting forums and case studies.

Marketing 98

Marketing Lead Rank Lead Scoring Campaigns 98

Highspot

FEBRUARY 4, 2024

Guided selling personalizes the customer journey by giving sales reps real-time information to influence buyer decisions. Guided Selling in B2C or eCommerce Sales In B2C and eCommerce, guided selling enriches the shopping experience by tailoring product suggestions to customer preferences.

Lead Rank 52

Lead Rank Benefit Lead Scoring B2C 52

Hubspot Sales

JANUARY 12, 2018

It’s used in both B2C and B2B selling, although more commonly with consumers. According to the same study, 25% find it “more trustworthy.”. Put together printed versions of your most popular resources -- reports, blog posts, case studies, etc. -- and send them to the influencer or decision maker. Email has better ROI.

Direct Mail 138

Direct Mail Lead Rank Campaigns B2C 138

SBI Growth

AUGUST 29, 2013

This statement covers B2B, B2C and B2G. That is to say, you need to be a student of buyer trends and influences. To recap: Buyer Anthropology – The study of buyer behavior, such as trends , culture, and actions. Buyers are evolving and changing. The question is, are you evolving and keeping pace with your buyers?

Social Media 300

Social Media Media B2G Ideal Customer Profile 300

Hubspot Sales

JANUARY 5, 2023

As G2's Director of SMBs, Mike Buscemi , puts it: "Software buyers today act like B2C consumers because they have so many options. Buscemi adds, "There are tons of studies that say a buyer is 60% to 70% of the way down the buying cycle before they even reach a rep — and those studies are 10-years-old.

Top of Funnel 108

Top of Funnel Buyer Data Buyer Intent 108

Crunchbase

FEBRUARY 24, 2021

The SARS outbreak in 2003 is said to have kickstarted the dominance of Chinese B2C e-commerce companies like Alibaba. The same McKinsey study observed that 70 percent of B2B decision-makers are open to making self-serve or remote purchases over $50,000, while 27 percent said they’d be open to spending more than $500,000.

B2C 56

B2C Scale Face-to-face Vendor 56

SBI

FEBRUARY 27, 2018

A 2017 study by LinkedIn said “Trust” is the number one factor in purchase decisions. Matching CRM opportunity record information to available references and content to “spoon feed” the best, most relevant assets (whether ‘live’ reference calls or ‘static’ like a written case study) for salespeople to utilize when and where they need them.

Sales Cycle 139

Sales Cycle Customer ROI Scale 139

DiscoverOrg Sales

APRIL 17, 2019

You’re SO much better positioned to drive real brand awareness and influence the decision-making process. She’s a stakeholder, and she certainly has the power to influence my purchase decision. Decisions aren’t made in a vacuum – not usually in B2C, and definitely not in B2B. Thanks for joining us!

Intent Data 120

Intent Data Intent Data Top of Funnel 120

Emissary

MAY 30, 2023

Although we collect dozens of metrics in these studies, there are four recent tech sales stats which should be top of mind for revenue teams, enablement leaders and field marketers… 67% of technology buyers have the same, or increased budget versus last year. Think of B2C experiences. Take account and contact intelligence, for example.

Enterprise 52

Enterprise Enterprise Vendor Survey 52

Gong.io

JULY 5, 2022

While B2C unicorns like Netflix and Uber can take a product-led approach and drive sales using organic consumer hype, we B2B reps need to be a bit more strategic and methodical about the steps that lead from initial interest through to getting the dotted line signed. Sales and marketing efforts here start to become more product-focused.

Top of Funnel 133

Top of Funnel Funnel Examples B2B 133

Vengreso

OCTOBER 13, 2022

Add to that how sales professionals are trained, there’s no wonder that many B2B and B2C sales organizations are struggling to meet their monthly and quarterly sales goals. In the past, about six buyer profiles would influence the sale. Sellers struggle to manage stakeholders. Now, that number is up to 10.

Groups 69

Groups Scale Hiring Lead Rank 69

Artesian Solutions

OCTOBER 30, 2018

There’s a new normal that blurs the lines between B2B and B2C”. Convenience and simplicity are the overriding influences over pretty much every purchasing decision today. Sharing success is mutually beneficial – your customers, just like you, are trying to build influence in order win new business and build relationships.

B2B 45

B2B B2C Segment Lead Rank 45

Crunchbase

MARCH 17, 2022

B2B marketers are catching up with the B2C space in using social media to drive revenue. For instance, studies have shown that close to 80 percent of salespeople using social media for their jobs are outselling those who are not. There’s a reason why LinkedIn ’s ad business—worth more than $4 billion annually —is growing rapidly.

Social Selling 129

Social Selling B2B Ideal Customer Profile Social Media 129

Smooth Sale

JULY 11, 2022

’ Successful marketing incorporates a communication strategy that influences the decision to learn more and can lead to an increase in sales. In college, while studying animation, I participated in a student design competition. Whether your business is B2C, B2B, or even B2G, they’re all H2H, which means Human to Human.

Marketing 78

Marketing B2G Hiring B2C 78

Smooth Sale

DECEMBER 23, 2021

Nicole Garrison is an expert writer of articles, case studies, and marketing, sales, and business development research. The other piece that Keenan does not cover in detail is the science of identifying that gap for customers, whether B2C or B2B. Kred Connect with top rated influencers to learn from and grow your networks.

Hiring 78

Hiring Social Media Follow-up Research 78

Janek Performance Group

NOVEMBER 30, 2022

This influences a seller’s approach when engaging the customer. Here, sharing case studies with specific ROI can be extremely effective. Case studies. Case studies. With the internet, it’s easy to see how this affects B2C sellers. Will we hit our targets? Is this goodbye to their long-awaited Hawaii trip?

Customer 62

Customer Case Study Loyalty Buyer 62

Miller Heiman Group

SEPTEMBER 12, 2019

Compared to this simple, streamlined B2C experience, B2B sellers don’t measure up. Sixty-two percent of buyers find that sellers merely meet their expectations, and 77% of buyers don’t see sellers as a business resource, according to the 2018 Buyer Preferences Study from CSO Insights. How to Get Perspective.

Webinar Metrics 57

Webinar Metrics Decision Maker B2C Case Study 57

The Digital Sales Institute

NOVEMBER 16, 2018

Any business in the B2B (and increasingly in the B2C space) can leverage social selling to drive increased customer or prospect engagement. Case studies and real social selling ROI. The power of social reach and influencing buyers thinking. What changes digital sales transformation will bring. The Case for using Social Selling.

Social Selling 59

Social Selling Course Training Social Media 59

Artesian Solutions

JUNE 28, 2018

Their B2C experiences influence their B2B buying behaviours and decisions. According to a recent Salesforce study on the state of the connected customer, changing customer expectations means that 82% of business buyers expect the same experience as they get with personal buying. B2B buyers are first and foremost still consumers.

Customer 45

Customer B2C Report Buyer 45

Zoominfo

SEPTEMBER 25, 2018

3. Sales Influence—Why People Buy. In this podcast, we’ll discuss “Finding the Why in How Clients Buy” by using the latest studies in consumer behavior and neuromarketing to sell more effectively!”. Listen here. In the Arena is for you. Listen here. Sales Success Stories. Listen here. The Salesman Podcast.

Hiring 269

Hiring Top of Funnel B2B Lead Rank 269

The Digital Sales Institute

MAY 22, 2018

Another trend impacting digital selling strategies is that B2B buyers are now engaging with content similar to their B2C counterparts, meaning salespeople need to adapt their selling routines to stay relevant. This trend is changing the roles and activities of the sales teams where insightfulness is valued over information.

Strategy 61

Strategy Lead Rank B2C Ideal Customer Profile 61

SugarCRM

AUGUST 11, 2021

Personalized content has been a no-brainer in the B2C world for many years now, but what about B2B buyers? In a study of 650 multi-channel marketing campaigns , personalized campaigns consistently and overwhelmingly beat out static campaigns in generating a high response rate from recipients. So How Do We, as Marketers, Do This?

Buyer 49

Buyer Marketing Buying Cycle Campaigns 49

Crunchbase

MARCH 1, 2023

Her 2020 research on the gender gap in B2B sales influenced her company’s creation of RISE, a program designed to elevate women in B2B sales. In 2021, Jain authored a case study in Jim Kalbach ’s book, “ Mapping Experiences ,” about improving the customer and employee experience to drive outcomes.

Hiring 130

Hiring Lead Rank Lead Scoring Enterprise 130

Tenfold

SEPTEMBER 19, 2017

Our exclusive interview with Neal Schaffer, one of Forbes Magazine’s Top 50 Social Media Power Influencer, confirms this trend: “What elements of social media can we add to make our sales process more effective? B2C does not need that one to many approach, so I would argue that social selling is more appropriate to B2B for that reason.”

Social Selling 71

Social Selling Enterprise Enterprise Social Media 71

Pipeliner

MARCH 5, 2021

For example, a company like this one that deals in study resources might conduct research into changes of behavior of their target customers as a way to help them pinpoint their perfect buyer. Use this information to help you make the most of your opportunities to influence the decisions of your potential customers and boost sales.

Marketing Qualified Lead 87

Marketing Qualified Lead B2B Sales Qualified Lead Lead Rank 87

The ROI Guy

JULY 23, 2015

The study highlights that today’s more empowered buyer is engaging digitally versus personally through most of the cycle. According to the study, more than half the time, rep involvement starts at the beginning of the journey. B2B is quite different than B2C. In B2B it’s other people’s money vs. your own, it’s a consensus sale.

Real Estate 72

Real Estate Sales Enablement B2B B2C 72

DiscoverOrg Sales

JULY 11, 2017

Ecommerce and brick-and-mortar stores spend millions of dollars influencing B2C buying behavior: indirect lighting, relaxing music, mirrors, and a host of other factors all affect a customer’s purchase decision. Research goals of the B2B buyer study. We partnered with noted sales linguist and author Steve W. From Steve W.

Study 206

Study Buyer B2B Vendor 206

Hubspot Sales

DECEMBER 26, 2023

You can present long authority content like a researched case study and personality pieces like an online journal.” It’s true whether you’re in B2B or B2C. I encourage you to USE IT. Take advantage of the boost in characters by going DEEP into your authority and personality content. Here’s the thing — people buy from people they like.

Twitter 93

Twitter Margin Social Media Ideal Customer Profile 93

Sales and Marketing Management

AUGUST 8, 2018

Author: Jeff Epstein Social media influencers may be this year’s biggest marketing disruptors. B2C companies that harness this trend of reaching ad-skeptical consumers are beefing up their coffers big time, so why are some B2B companies not following suit? What has allowed social media influence to help these brands generate B2B sales?

Influencer 189

Influencer Social Media B2C Incentives 189

Sales Hacker

APRIL 15, 2019

How to help transition your buyer’s journey to a more positive B2C experience. I thought I wanted to study law and public policy. We are trying to understand real influence and the underlying motivations of the different people we’re working with. Whether they’re the decision maker or an influencer.

Enterprise 58

Enterprise Enterprise Hiring Top of Funnel 58

Vengreso

JULY 12, 2023

When utilizing the influence of social media to enhance the scope of your business, it is vital to bear in mind that the ultimate goal is to transform potential buyers into loyal customers, rather than just gathering followers. An incredibly valuable tool for gathering this intelligence is through the usage of social media networks.

Social Media 52

Social Media Media Social Selling Face-to-face 52