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How Younger Generations are Disrupting B2B Buying

Zoominfo

The marketplace is not just about products or services — digital platforms, social influences, company values, personalization, and authenticity all matter to younger generations. Providing a community forum for advocates can create an avenue for product improvement, as well as training around new or lesser-known features.

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How B2B Customer Experience can Influence Sales Growth

LeadFuze

In the last few years, considerable attention has been paid to improving customer experience (CX) in the B2C world, however, research by Accenture Strategy makes it clear that CX is equally, if not more, important for B2B buyers as well. . Talking about expectations, B2B buyers seem to be much more demanding than B2C customers.

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Social Selling Training Course

The Digital Sales Institute

What are the benefits of undertaking a social selling training course and what can a salesperson expect to learn? Any business in the B2B (and increasingly in the B2C space) can leverage social selling to drive increased customer or prospect engagement. The Social Selling Training Course. Social selling plan.

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5 Predictions on the Future of Sales [Data & Expert Insights from Bardeen, Aircall, and HubSpot]

Hubspot Sales

This is largely influenced by the changing expectations of buyers, which have seen considerable shifts in the past few years. Corresponding Content: How AI Saves Time in Sales & Where to Use Extra Hours [New Data] The Power of AI in Sales & 5 Ways You Can Use It How to Train (and Onboard) Your Sales Team With AI 2.

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Personalize B2B Mobile Site to Grow Revenues

Score More Sales

There are still some things that differentiate a B2B (business-to-business) transaction from B2C (business to consumer). B2C has been much more adopted and understood – we are learning more about B2B and know at least this: Buyers need a level of trust before buying. But where to start? IT Directors?

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8 Ways to Effectively Present Your Brand’s Service Product to Website Visitors

Pipeliner

Academic Influence is a prime example of this tactic in action. Use a mix of media, text, case studies, testimonials, and FAQs to cover every angle of your service. Hit the Right Emotional Notes In the B2C services sector, purchases are often driven by emotions rather than just needs.

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Understanding the Value and Benefits of Guided Selling

Highspot

Guided selling personalizes the customer journey by giving sales reps real-time information to influence buyer decisions. It equips sales reps with the tools, content, and training needed for each stage of the buyer’s journey. Guided Selling Technology Features to Look For The Future of Guided Selling What is Guided Selling?