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4 Marketing Trends to Expect for a Post-COVID-19 World

Sales and Marketing Management

It can make it hard to predict what B2B marketing and sales will look like when we enter the post-COVID-19 era. . With that in mind, here are four things you can expect to occur in B2B markets as things reopen. Marketing spends will be lower. This is an excellent time to double down on your automated content marketing.

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B2B Sales Training Techniques and Best Practices

Highspot

This makes B2B sales training more important than ever. A well-designed program, paired with a robust training software , will empower your sales reps with the knowledge they need to deliver value and close more deals. What Is B2B Sales Training? What is B2B Sales Training? What Does the B2B Sales Process Look Like?

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AI’s Role In Sales and Marketing

Sales and Marketing Management

Author: Paul Nolan “What happens when new and fast-improving technologies create opportunities to unleash untapped sources of revenue, some of them long trapped by market inefficiencies?”. There’s no reason it can’t have equally powerful impacts on B2B sales and marketing, but it’s in its infancy, experts say. “AI

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5 Ways Marketing Can Contribute to Social Selling Excellence

SBI Growth

Social Selling training budgets increased 48% in 2013. Social Selling’s ‘Lead-to-Close’ conversion rate is 5x marketing sourced leads. This post will address what Marketing can do to promote, enable and optimize social selling within the organization. Marketing owns branding. TURN REPS INTO MARKETING CHANNELS.

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Your Guide to the B2B Sales Funnel: What is it and How to Optimize Yours 

Mindtickle

Often, the marketing team owns these awareness-stage initiatives. During this stage, sales and marketing become more focused on the product. For example, marketing teams may develop case studies that convey how customers have used specific products and services to overcome their challenges.

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Unlock Sales Potential with a Sales Training Strategy

Highspot

Achieving revenue targets can be tricky, and it’s tempting to overlook training. A sales training strategy is your blueprint to equip sales teams with the necessary skills and knowledge to excel. Get practical advice for developing an effective, modern sales training strategy.

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“Why I’m So Interested In Selling,” Bill Butler

Partners in Excellence

I was accepted, but it was contingent on completing a 6-month training program and passing a series of tests. I developed a real appreciation for quality training and coaching to smooth out rough edges and develop confidence in my ability to engage with customers. During this phase, I understood that B2B sales were changing.

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