Sales and Marketing Management
FEBRUARY 8, 2021
“Google searches reflect that Airbnb has eclipsed the equity of century-old brands, in one decade, across markets big and small,” wrote entrepreneur and NYU marketing professor Scott Galloway. While competitors may have equity in a specific market, no brand sits on the iron throne across all markets as Airbnb does.”.
Sales Hacker
SEPTEMBER 29, 2023
Over the past year, we’ve had tons of founders ask where they should be prioritizing their marketing dollars and resources considering the wild economic year that 2023 has unfolded as. Not only has the economy provided an added challenge, but there has been a general drop in the effectiveness of most traditional marketing channels.
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Zoominfo
JUNE 7, 2018
B2B Marketers take note: Instagram has more than 800 million monthly active users ( source ). Instagram is unique in that it humanizes even the most niche B2B businesses—but in order to form a true connection with your target audience, you must learn from the strategies B2C businesses use. Feature your origin story. The end result?
Sales and Marketing Management
MARCH 25, 2019
The B2B market needs to become as customer-centric as the B2C market. Standardize and digitalize: Strategic marketing to the rescue. This not only reduces the distance sales reps have to travel, it also increases the amount of time they can spend with their most important customers.
Pipeliner
APRIL 11, 2024
To work the issue, let’s consider a B2C example that is familiar to us all. Imagine that in your travels last week you stayed at a chain hotel. You were asked to provide ratings in several pre-selected categories like food quality, staff friendliness, room cleanliness and others chosen by the chain’s marketing department.
Alice Heiman
NOVEMBER 22, 2022
11:59] Travel agents went out of business because I could do it all online. I need a travel agent. [13:15] Across the last 19 years, Brent has been privileged to work with some of the greatest thought leaders in B2B and B2C sales and marketing, building and leading exclusive communities of highly progressive commercial executives.
Sales and Marketing Management
NOVEMBER 13, 2020
Author: Zameer Baber and Garrett Kephart As organizations consider how their operations need to change in a post-COVID world, many are rethinking how their B2B sales teams will operate as many may no longer want – or are able – to travel to meet their clients. While this may be the case in B2C sales, B2B transactions are very different.
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