What B2B Marketers Can Learn from B2C
Sales and Marketing Management
MARCH 22, 2019
In business-to-consumer (B2C) industries, brands rarely invest resources in audience engagement without first conducting consumer research. Adapting a B2C marketing practice into the B2B arena. Mereo maintains the Decision Maker Network™ for this reason, with 300-plus business buyers for buying journey insights.
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