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Holistic Customer Service: Why Customer Experience Is a Shared Responsibility in the Company

Pipeliner

The concept of customer service has evolved from a post-sale afterthought to a key driver of business success. Today, it’s not just about solving customer problems but creating an experience that resonates with them at every touchpoint. This brings us to the core concept of holistic customer service.

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6 Benefits Of A Social Media Strategy For Your Go-To-Market Strategy

Zoominfo

Key Benefits Of B2B Social Media Marketing Strategies For Your GTM Plan. Improved Customer Service. Many B2B companies with a social media strategy have some sort of “listening” tool integration which alerts them to customer service requests, product issues, and general customer feedback.

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5 best practices for offering excellent customer service

Zendesk Sell

Great customer service is a key part of any successful business. Poor customer service has the opposite effect. According to the NewVoiceMedia’s 2018 “Serial Switchers” report , poor customer service costs businesses around $75 billion a year. Only 5% did not share a negative customer service experience.

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3 Examples of Creative B2B Marketing Initiatives

Zoominfo

With the ultimate goal of increasing conversion rates, marketers have to accelerate brand activity through digital channels. Our examples highlight ways companies achieved branding success through creative marketing initiatives. Most companies are familiar with the benefits of content marketing.

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6 Benefits Of A Social Media Strategy For Your Go-To-Market Strategy

Zoominfo

Key Benefits Of B2B Social Media Marketing Strategies For Your GTM Plan Today, social media is arguably the most crucial step in the path to purchase—meaning it needs to be incorporated into the rest of your GTM strategy. In fact, 65% of people aged 18-34 believe that social media is an effective channel for customer service.

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The Ultimate Guide to Channel Sales

Hubspot Sales

What is channel sales? In a channel sales model, a company sells through third partners -- affiliate partners (who get commission on each purchase), resellers, value-added providers (who typically bundle your product with their own), or another entity that doesn't work for it directly. The Definition of Channel Sales.

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How to create an effective sales plan: Tips and examples

PandaDoc

It includes detailed information on the product — such as its features, benefits, and unique selling proposition. It includes a thorough analysis of the customer segments , including their demographics, psychographics, and buying behavior.