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Analyze: Assessing Your CRM Data for Actionable Insights

Zoominfo

It’s common for a CRM to have multiple entries for the same company, each with slightly different ways of conveying the name — ZoomInfo, ZoomInfo Technologies Inc., By applying Duplicate Survivorship Rules, which are defined in the first phase of a CRM cleanup, data teams can easily decide which records remain after the merge is completed.

CRM 130
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15 Indispensable Company Research Tools for B2B Sales Reps

Zoominfo

In fact, access to the right research tools and information can make or break your ability to identify target accounts, personalize a sales pitch, and ultimately, close deals. For this reason, we’ve put together the ultimate list of company research tools for sales reps. This next tool is a no-brainer. Let’s get into it!

Research 233
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7 of the Best Sales Automation Tools on the Market

Nutshell

Even so, there’s still such a thing as sales automation, where you use digital tools to automatically perform routine sales tasks for you so you can spend your time working on other things. In fact, there are quite a few sales automation tools out there. Learn more about each tool below!

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What’s the Difference Between CRM vs. Marketing Automation?

Nutshell

CRM vs. marketing automation: What’s the difference? CRMs help with storing and analyzing customer data. Marketing automation tools help perform various day-to-day marketing tasks automatically. So, between CRM vs. marketing automation, which is better? So, between CRM vs. marketing automation, which is better?

CRM 62
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The Definitive Guide to Market Intelligence

Zoominfo

Regardless, today’s blog post is for you– keep reading to learn everything you need to know about market intelligence and how you can leverage it to grow your business. Whether you use a social listening tool or track important topics manually, this process can help you gauge the public perception of your brand and products.

Marketing 140
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Understanding Lead Stages: Definition and Development

Apptivo

So, let us plunge into the world of lead phases and arm ourselves with the tools we need to conquer these challenges and achieve sales success. Lead statuses become the key to unleashing the full potential of their customer journey when their marketing automation platform and CRM are connected. What are lead stages?

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CRM vs. CMS: Differences, Features, & Integration

Nutshell

CRM vs. CMS: Which one does your business need? You’ve probably come across the terms CRM and CMS as you grow your business’s footprint online. But what’s the difference between a CRM and CMS, and which one do you need? What is a CRM? A customer relationship management (CRM) platform is a smart hub for your customer data.

CRM 48