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The Definitive Guide to a Data-Driven PR Strategy

Zoominfo

On the ZoomInfo blog we often discuss the use of data in sales, marketing, and recruiting. Analyze your contact database or CRM. This information, often located in a contact database or CRM, can hold important insights that have the potential to be the perfect fuel for your data-driven PR initiative. Borrow someone else’s data.

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July 2019 B2B Blog Post Round-Up

Zoominfo

Welcome new readers and ZoomInfo regulars to the latest edition of our B2B Blog Post Round-Up series. For those of you who are new to the ZoomInfo blog, we regularly publish monthly round-ups to feature top B2B content from industry professionals, leading brands, and subject matter experts. . Continue reading. Continue reading.

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What is a customer profile in CRM? Definition, benefits and customer profiling

Apptivo

Customer profiles make up the integral part of a CRM system in order to be effective and efficient. The customer profiles within the CRM software will be highly helpful in tracking and monitoring existing and potential customers. Definition of customer profiling. What does a CRM system do? Elements of a customer profile.

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Sales vs marketing made clear in an ultimate guide to definition, importance, & differences

PandaDoc

CRM tools and document workflow management software are key to boosting collaboration between the two. SEO tools are also used for content marketing, such as producing blog posts or whitepapers. The post Sales vs marketing made clear in an ultimate guide to definition, importance, & differences appeared first on Blog.

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Should I Use a Professional Services-Specific CRM?

Nutshell

A customer relationship management (CRM) platform exists to gather, store, categorize, and analyze customer data in a single, centralized location. But what kind of CRM should you get? Many CRMs are designed for all kinds of businesses, but some are specific to your industry. What is a professional services-specific CRM?

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Benefits Of Apptivo CRM Software

Apptivo

Are you looking to switch to CRM Software? Are you unhappy with your current CRM platform? Then, this blog is a must-read for you and your organization. This blog walks you through the evolution of Apptivo and how Apptivo CRM solutions have the potential to bring a huge difference to your business. Wondering why?

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CRM vs. ERP: What’s the Difference?

Nutshell

If you’re struggling to streamline data and day-to-day business activities, customer relationship management (CRM) software and enterprise resource planning (ERP) platforms can help. But what’s the difference between CRMs and ERP software? In this blog post, we’ll compare CRM and ERP software and look at what each tool can do for you.

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