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Maintain: Keeping Your CRM Data Perpetually Clean and Current

Zoominfo

The final, critical step in the CRM data hygiene process is all about maintenance. Teams don’t only need clean data — they also need a way to make sure their CRM doesn’t backslide into chaotic, messy data. This means the updates you set up need to reflect the changing nature of your total addressable market (TAM).

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Analyze: Assessing Your CRM Data for Actionable Insights

Zoominfo

It’s common for a CRM to have multiple entries for the same company, each with slightly different ways of conveying the name — ZoomInfo, ZoomInfo Technologies Inc., By applying Duplicate Survivorship Rules, which are defined in the first phase of a CRM cleanup, data teams can easily decide which records remain after the merge is completed.

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Enhance: Enriching Your CRM for Deeper Customer Insights

Zoominfo

Personalized interactions become a breeze, marketing messages strike a chord with your target persona, and your sales are trending in the right direction. Enhance is a stepping stone for businesses to capture a competitive edge in their market by getting a more complete view of their customer.

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Synergizing CRM and Email Marketing: How it enhances your Marketing Campaigns

Apptivo

You’vе got a customеr rеlationship managеmеnt (CRM) systеm in placе, and you’rе alrеady rеaping thе bеnеfits. But havе you еvеr thought about synеrgizing your CRM with your еmail markеting еfforts? You havе a CRM systеm that tracks customеr prеfеrеncеs, purchasе history, and еvеn thеir favoritе running routеs.

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What’s the Difference Between CRM vs. Marketing Automation?

Nutshell

CRM vs. marketing automation: What’s the difference? CRMs help with storing and analyzing customer data. Marketing automation tools help perform various day-to-day marketing tasks automatically. One thing every good marketer needs is a toolbox. So, between CRM vs. marketing automation, which is better?

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What are the benefits of CRM?

MTD Sales Training

What is a CRM system and what are the benefits of having one? CRM stands for Customer Relationship Management, and it’s essential that when you are selling your promises of a better future to your prospects, you are able to keep manageable records for those sales. What about some other benefits of a CRM system for you?

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July 2019 B2B Blog Post Round-Up

Zoominfo

Welcome new readers and ZoomInfo regulars to the latest edition of our B2B Blog Post Round-Up series. For those of you who are new to the ZoomInfo blog, we regularly publish monthly round-ups to feature top B2B content from industry professionals, leading brands, and subject matter experts. . Continue reading. Continue reading.

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