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What lies ahead

Sales and Marketing Management

think of the myriad ‘analytics packages’ that only suck basic Google Analytics data into the WordPress dashboard?—?are The winning metrics are going to be things that actually affect the bottom line?—?not Google is aiming for 60% of digital advertising spend to go to programmatic advertising by the end of 2020.

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The Beginner’s Guide to YouTube for B2B Marketing

Zoominfo

YouTube is the third most visited site in the world after Google and Facebook. Today’s blog post offers an in-depth guide to YouTube success for B2B marketers. Google includes videos within their search results– in fact, videos often rank higher than standard webpage results. But can B2B marketers use YouTube to the same effect?

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How to Conduct an SEO Website Audit for 2024

Nutshell

The B2B Marketer’s Toolkit collects 120+ of the best lead generation tips ever published on the Nutshell blog. There are tons of great software and tools out there to help you with your analysis, like: Moz Semrush Ahrefs Screaming Frog Google Analytics And more You can use as many as possible to help supplement your audit process!

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The B2B Marketer’s Guide to Measuring Social Media ROI

Zoominfo

Like any other campaign, if you don’t understand the metrics that indicate success, how do you know when you’ve achieved it? Lead generation is tied to metrics like website visits from your social accounts, clicks to landing pages, and form completions. 3 Ways to Measure Social Media Success in Google Analytics.

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17 Best Keyword Research Tools for Businesses

Nutshell

Whether you’re making videos for YouTube or creating a new company blog, you need to target the right keywords to help your pages rank. They also offer insight into what queries your audience enters into Google or another search engine. Keyword research is a routine part of online content creation. Download it today!

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Do You Use SEO Strategy to Stand Out from Your Competition?

Smooth Sale

Our guest blog uses real estate for an in-depth example of utilizing SEO Strategy to stand out from your competition. Armed with resources like the Google Keyword Planner, you may set out on a mission to discover hidden treasures amidst keywords: ones that demonstrate a high volume of searches while also remaining relatively uncontested.

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Conquer the Climb: Overcoming Digital Marketing Challenges for Small Businesses

BuzzBoard

According to Google, only 37% of small businesses employ digital marketing to sustain their operations online. Collaborate with a data analytics firm that fits your budget. However, using web analytics, CRM systems, and other tracking tools can significantly streamline this process. Effective time management is also essential.