Remove Buyer Remove Cancellation Remove Marketing Remove Software
article thumbnail

The Subscription Economy Is Here — and Your Buyers Demand the Shift

Mereo

The subscription economy has arrived in full force, across all industries, markets and sectors. No longer are one-time transactions cutting it for a large majority of buyer expectations. The minute I stop finding any of these valuable, I can cancel. B2B buyers expecting B2C benefits. They get subscriptions.

Buyer 74
article thumbnail

How the loss of trade shows changed the customer acquisition funnel

Zoominfo

“In March 2020, live events were canceled overnight. Like everyone else, we had to pivot, and fast.” — Danny Daly, manager, marketing events at ZoomInfo. One year later, we’re virtually in the same boat, with most organizations shifting to conducting online shows to generate leads and reach prospective buyers.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Shifting Sands of Selling Tech

Sales and Marketing Management

Author: Mandy Truong With 2021 in full swing, marketers are making their plans for recovery and business growth. In the early days of the pandemic, many companies and organizations slashed marketing budgets in the wake of dire uncertainty and widespread lockdowns.

article thumbnail

How the loss of trade shows changed the customer acquisition funnel

Zoominfo

“In March 2020, live events were canceled overnight. Like everyone else, we had to pivot, and fast.” — Danny Daly, manager, marketing events at ZoomInfo Since the start of Covid-19, in-person events, conferences, and tradeshows have come to a halt. Danny Daly, marketing events manager at ZoomInfo, has had the same experience.

article thumbnail

7 Must-Have Automated Documents for Sales Success

Companies are increasingly implementing technology to bring efficiency to their workforce. Data accessibility aside, teams continuously struggle with manual processes for document generation. Learn why automating your documents is key to sales success.

article thumbnail

The Greatest Sales Pitch I’ve Seen All Year. It’s Drift’s and it’s brilliant. Here’s why.

Openview

“How in the world,” Yvette said, reaching for the cream cheese, “am I going to inform my team that our entire approach to marketing is wrong?”. In fact, virtually every CEO, sales exec, and marketing VP in attendance seemed suddenly overwhelmed by an urgent desire to change the way they worked. How did Gerhardt do it?

article thumbnail

What is an Outbound Call & How Do You Make Them Effectively?

Hubspot Sales

If you're a sales rep, check out or brush up on trainings related to your company's messaging, common sales tactics that work on the ideal buyer persona, and experiences aimed to help you master soft skills, like persuasion, communication, and emotional intelligence. Use the right software. Make the call.

Outbound 103