Remove Buyer Remove Channels Remove Incentives Remove Influencer
article thumbnail

4 Tips for Selling to the Social Savvy Buyer

Zoominfo

In fact, a recent study suggests that 91% of B2B buyers are active and involved in social media, while 75% are significantly influenced by social content when forming their buying decisions ( source ). We’ve compiled our top tips and best practices for selling to the social-savvy buyer. What is Social Selling?

Buyer 190
article thumbnail

Product Led Growth and Product Marketing’s Growing Influence on Product Design in B2B

Product Management University

If you’re a product marketer, one of the biggest changes in a PLG model is your growing involvement and influence on product design. Limit what users can do with the free version, albeit valuable, but offer strong incentive to use a paid version. Marketing campaigns aimed at opening doors and engaging executive buyers?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

5 Ways to Leverage Word-of-Mouth Marketing in a Digital Age

Zoominfo

But, despite the constant change, the following statement has held true for hundreds of years: No marketing tactic can match the influence of word-of-mouth. Maybe an advertisement or commercial influenced your decision. We’ve already told you word-of-mouth influences purchase decisions more than traditional marketing.

article thumbnail

Where to Allocate Marketing Budgets in 2023/2024

Sales Hacker

Not only has the economy provided an added challenge, but there has been a general drop in the effectiveness of most traditional marketing channels. This week we are peeling back the layers and digging into which marketing channels have been driving the strongest ROI. So, what is ACTUALLY working?

article thumbnail

A Guide to Building a Referral Network for Your SMB

Act!

Today’s buyers are spoiled for choice when they have to make a purchase decision. A devoted referral network can help you stand out in such a buyer-driven market. Case in point— 89 percent of buyers trust personal recommendations and testimonials from people they know. That’s what makes referral networks a marketing goldmine.

article thumbnail

3 Facts About B2B Buyer Experience You’re Probably Ignoring

Sales Hacker

This article outlines the results of a B2B Buyer Experience survey by TimeTrade. For many of us, that’s also the primary channel through which we make an increasing number of purchases. Industry research consistently shows that buyers want the same easy experience they now routinely enjoy in their private life. The bottom-line?

Buyer 79
article thumbnail

5 Ways to Build Up Customer Loyalty

Zoominfo

Invest in Multi-Channel Customer Service. Today’s customers interact with brands through a variety of channels, and they expect high-quality service on each one. Your business can leverage the influence of exclusivity to build customer loyalty — starting with exclusive personalized content.

Loyalty 130