Partners in Excellence

JANUARY 25, 2024

In this post, I’m going to make the argument, that based on what I see in too many selling initiatives, is that we, as a community, have migrated from focusing on helping customers solve their problems to just beating the competition. Instead, it is primarily focused on beating the competition. Leaders love this.

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Competition Customer Buying Cycle Vendor 112

SBI Growth

SEPTEMBER 17, 2012

The majority of Lead Development Reps are inexperienced, undertrained, and ill-equipped for today’s buyer. However, buyer behavior has changed. Informed buyer’s are entering the sales process with companies later than ever before. We are now living in the era of the self-directed buyer. Why are LDRs inadequately prepared?

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Sales Qualified Lead Buyer Training Leads 293

MTD Sales Training

JULY 25, 2018

Some buyers make purchases on impulse; others take their time and try to avoid risk. Some buyers are very loyal; others will automatically choose the cheapest option. Some buyers can be quite intimidating to the point of being rude; others are quite passive and easily manipulated. The Analytical Buyer. The Amiable Buyer.

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Buyer How To Analytics Negotiation 255

Allego

JULY 26, 2022

Internet access, email, and online training were limited to desktop computers. For that time, learning management system (LMS) software was ideal for enterprise learning and development, including sales training. Now, B2B buyers are on the go, using smartphones, tablets, and laptops to research and evaluate vendors.

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Competition Collateral Software Software 117

MTD Sales Training

APRIL 16, 2019

They can be known as ‘buyer types’. Some buyer types make purchases on impulse; other buyer types take their time and try to avoid risk. Some buyer types are very loyal; other buyer types will automatically choose the cheapest option. The analytical buyer distrusts salespeople because they lack precision.

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Buyer How To Analytics Negotiation 212

Smooth Sale

NOVEMBER 15, 2023

Photo by Aitoff via Pixabay Attract the Right Job Or Clientele: Do You Use SEO Strategy to Stand Out from Your Competition? All businesses, large and small, and those with ambitious career goals realize the need to stand out among the competition. SEO is an essential strategy assisting the effort.

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Competition Real Estate Lead Rank Lead Scoring 78

Janek Performance Group

DECEMBER 10, 2021

Competition in all industries is fierce and getting tougher. Even if you have a great product, you can still struggle in sales unless you differentiate yourself from your competition. In this article, we will explore how you can differentiate yourself from your competition when selling to achieve superior outcomes.

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Competition How To Follow-up Up-Sell 118

Allego

NOVEMBER 4, 2021

provides insights into this emerging function and the training and revenue challenges companies face without it. Findings Reveal Inadequate Seller Training. Key findings from the report include: Lack of Sales Enablement Leads to Inadequate Seller Training, Which Impacts Sales Effectiveness. New hires underperform after training.

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Research Buyer Hiring Sales Enablement 143

Hubspot Sales

FEBRUARY 12, 2024

Buyer beware.” We’ve all heard that expression before, and unfortunately, it’s because buyer-seller relationships haven’t traditionally been great. Some of the characteristics and behaviors that define a good-fit buyer are obvious, while others are a bit more nuanced. Some legacy salespeople think this is a wild attitude.

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Hubspot Sales Process Buyer Churn 120

MTD Sales Training

JUNE 28, 2017

Your ability to uncover needs in your customer’s business is one of the areas that will make you stand out from the competition. It can differentiate you, your services and your products because it offers a perspective that few buyers may be able to see themselves. MTD Sales Training | Sales Blog | Image courtesy of Big Stock Photo.

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Buyer Negotiation Influencer B2B 181

SBI

FEBRUARY 9, 2021

Customer References & Buyer Confidence. So many of these buying decision factors apply to B2B buyers. As Brent Adamson, Distinguished Vice President, Gartner has written about and presented on , all the sales motions that go on must ultimately help build buyer self-confidence in making the decision.

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Buyer Customer Vendor Lead Gen 115

MTD Sales Training

NOVEMBER 20, 2017

Know The Prospective Buyer. Buyer Traits. However, you will find that they provide a good overall view of commonalities in the different types of buyers. Different Prospective Buyer Types. The Assertive: This buyer personality is often difficult to deal with. Assertive/Aggressive Buyer Tips. The Assertive.

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Buyer Prospecting Education Guarantee 120

SBI Growth

FEBRUARY 26, 2013

Many Sales VPs are innately aware of the competition. They even track their peers’ marketing and competitive messaging. Whether your industry is mature or rapidly evolving, you must remember: Change with your customers, not your competition. These LDRs were well trained and capable of qualifying true prospects.

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Competition Customer Lead Rank Top of Funnel 323

Highspot

JANUARY 9, 2024

Today’s B2B buyers are savvier, more informed, and have access to several options at their fingertips. What makes it more complicated is that 90% of buyers don’t follow a linear sales funnel path , leaving sales reps little to no room for mistakes. This makes B2B sales training more important than ever.

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B2B Training Top of Funnel B2C 52

BrainShark

SEPTEMBER 10, 2023

Today’s sellers are dealing with the high expectations of savvy B2B buyers, decision-by-committee, disruptive technology, M&A, product innovations… and more. Reps need to know A LOT to be at their best in front of buyers, but has your sales training strategy kept up with the times? What about sales training programs?

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Training Hiring Objections Coaching 62

The Digital Sales Institute

APRIL 2, 2020

In a world where it is increasingly difficult to separate out one offering from the next, sales training aligned to your buyers journey can be a key competitive advantage as it will allow you to deliver relevant experiences matched to each step along the process. Buyer Journey Questions. Where the Buyers Journey Begins.

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Buyer Training Lead Rank Knowledge Base 49

SBI Growth

AUGUST 28, 2013

I spent last week at a Sales Management training event with a client. This client is positioning itself to cater to the New Buyer. As a Sales Operations leader, you must be allocating the right resources to training. As a Sales Operations leader, you must be allocating the right resources to training.

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Training Sales Management Hiring Social Selling 300

The Digital Sales Institute

JANUARY 18, 2021

Sales Training Programs Online. Sales training programs online could become the preferred delivery channel over the next few years. Online sales training has both advantages, disadvantages, and parity with the more traditional approach to upskilling salespeople. Sales Training Programs – Online.

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Training Hiring Remedy Video 98

MTD Sales Training

DECEMBER 27, 2017

Very often, we go out in the field with a great deal of knowledge about our products, our services, our competition, our prices and our industry. I’m referring to the ability to see things through the buyers’ eyes before we even visit. I’m referring to the ability to see things through the buyers’ eyes before we even visit.

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Buyer Commission Lead Rank Lead Scoring 133

Allego

MARCH 30, 2023

Sales reps never seem to have enough days in the month for all the phone calls, emails, meetings they need to have with buyers. Sales training is one solution. This calls for innovative sales training ideas that are effective, engaging, and fit into your sellers’ busy schedules. 5 Sales Training Ideas to Drive Productivity 1.

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Training Face-to-face Exercises Maximizer 62

Allego

JULY 31, 2023

Further, sellers spend 11 hours a month looking for and modifying content for buyers, Forrester’s Q4 2020 Global Sales Enablement survey found. They need access to multiple things related to their job, such as how to use sales tools, sales collateral, product information, presentation decks, HR documents, and training materials.

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Buyer Collateral Scale Survey 62

The Digital Sales Institute

MARCH 29, 2021

Now more than ever it is important to have some sales training ideas to engage the remote or home based salesperson. Salespeople now have to figure out how they can adapt to rapidly changing selling conditions, and sales training must match those challenges. The Importance of Sales Training. Sales Training Ideas to Try.

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Training Hiring Ideal Customer Profile Selling Skills 98

MEDDIC

APRIL 7, 2023

Sales leaders are usually very aware of the benefits of sales training and coaching in general. Sales leaders should not sacrifice the Sales Training & Coaching budget. Maintaining or increasing your investment in coaching and training during a downturn can pay dividends. Coaching and training can improve morale.

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Coaching Training Hiring ROI 52

Miller Heiman Group

JULY 16, 2019

When manufacturers identify engineers to move into sales roles, they must ensure they have a plan in place that trains and coaches these subject matter experts into high-performing sellers who create a stronger pipeline and turn opportunities into closed-won business. By doing this, you’ll be able to enjoy these four competitive advantages.

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Engineering Competition Training Hiring 58

The Digital Sales Institute

SEPTEMBER 6, 2022

How to sell and engage buyers in the digital, remote, and noisy world is definitely a challenge we all face. The spray and pray days of contacting buyers with little more than a sales pitch to hit our sales targets have long since passed. The modern buyer demands more and expects a more personalized, tailored experience.

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Buyer How To Ideal Customer Profile Face-to-face 59

Sales Hacker

NOVEMBER 11, 2020

What is Competitive Intelligence? Competitive intelligence is the process of sourcing and analyzing data to see the competitive landscape in order to build plans, messaging, advertising, and products to outperform competitors. How to Get Started with Competitive Intelligence. Case Study: Gong vs. Chorus Messaging.

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Competition Advertising Advertising Hiring 98

SBI Growth

JANUARY 11, 2014

It is so compelling, yet your sales training class did not grasp it. This post is about the importance of sales training fundamentals. The best sales training content is forgotten without memorable delivery. Download a copy of our FUNdamentals of Sales Training Checklist to keep them engaged. Preventing the “Head-Bob”.

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Training How To Follow-up Exercises 303

SalesFuel

APRIL 16, 2024

And they may also realize that sales training only goes so far in generating higher success rates. The average sales organization publishes continuous content updates to reinforce training. Interestingly, Mindtickle reports, around 80% of new training content sees only a 30% engagement rate.

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Coaching Top of Funnel How To Hiring 115

Miller Heiman Group

JULY 21, 2020

Even before the pandemic arose, we lived in a world where buyers are generally better at buying than sellers are at selling. 70% of buyers wait until after they’ve chosen a solution before engaging a seller. 60% of buyers view sellers as interchangeable. 60% of buyers view sellers as interchangeable.

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Lead Rank Lead Scoring Buyer Sales Methodology 100

Allego

MAY 4, 2021

We’re proud to announce that our sales learning and enablement platform has been selected by Corporate Visions , the leading provider of science-backed training and consulting services and one of Training Industry’s Top 20 Sales Training Companies. And it’s surprisingly easy to use. Delivering Content in the Flow of Work.

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Training Scale Webinar Metrics Lead Rank 117

Hubspot Sales

SEPTEMBER 30, 2019

There are nearly 15 million salespeople working in the United States, and they spend weeks or even months training for success in their role. Given the different responsibilities, industries, and team structures salespeople encounter, it’s hard to recommend a one-size-fits-all approach to sales training. Use a sales training template.

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Hiring Training Hubspot Exercises 143

No More Cold Calling

MARCH 20, 2014

Think sales training is unnecessary? Many sales organizations bristle at the idea of spending money on sales training programs. But recent research from CSO Insights shows a direct correlation between the quality of a company’s sales training and quota attainment. Think about it as if you were the buyer.

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Training Hiring Referrals Enterprise 248

SBI Growth

JANUARY 1, 2014

Step 2: Identify Training Needs and the Training Program. Your training program should incorporate different modalities, topics and methods. Training should be focused on helping your sales reps identify prospects and close deals. Training can take place in a classroom setting, via LMS, mobile applications, etc.

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Training Buyer Persona Hiring How To 282

MTD Sales Training

MARCH 29, 2017

Here are some ways to appeal to buyers through your brand: Focus. If your brand is something that you want to differentiate from the competition, put these points into action and measure its effectiveness with your loyal customers. MTD Sales Training | Sales Blog | Image courtesy of Dollarphotoclub. Happy Selling! Sean McPheat.

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Competition Transportation Guarantee ACT 120

Highspot

OCTOBER 24, 2023

Sales training can be like sailing the high seas – an always-on adventure where focus, navigation, and teamwork are vital. We’ve curated a collection of the best sales training tips so you can build a program that will put wind in your team’s sails to navigate an uncertain selling landscape and outperform every quarter.

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Training Hiring Coaching Course 52

Vengreso

MARCH 12, 2021

Modern B2B buyers are now harder to reach through traditional channels than before. You can learn more about it in our LinkedIn Training Program! Their current connections on LinkedIn, can introduce them to prospective buyers who may be second or third-degree connections. Using the Search Feature to Find Prospects.

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LinkedIn Buyer Prospecting Webinar Metrics 105

Allego

MARCH 15, 2022

If sellers want to connect with today’s buyers, their interactions with them must be hyper-personalized. She also helps the market understand the increasingly important role new technology plays in enabling better experiences for both buyers and sellers. How to Have Hyper-Personalized Conversations with Buyers.

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Buyer Remedy Face-to-face Sales Enablement 62