We’re Smarter Than Our Buyers
No More Cold Calling
OCTOBER 22, 2013
Welcome to the age of the informed consumer, or the digital buyer … or “Buyer 2.0.”. Now, with a quick Google search and a little time on our websites and social media, they can learn all about us. In fact, 86 percent of business buyers engage in research independent of the sales cycle. is very good at homework.
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