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[Webinar Wrap-Up] Incentive Compensation in Retail: 5 Bottom-Line Benefits

OpenSymmetry

Fred Sass, Worldwide Marketing Executive for the Sales Performance Management (SPM) division IBM and Laura Roach, Senior VP of Marketing and Customer Success, OpenSymmetry invited Erin Harris, Executive Editor of Integrated Solutions for Retailers to join them in sharing their expertise in securing market share through Incentive Compensation.

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How to Create Sales Collaterals That Convert

Highspot

A significant 71% of B2B buyers say they download and consume multiple assets to help with the decision-making process and an equal number said they share such content with their team members. When the collateral aligns with the buyer’s journey , it can impact conversion rate. This can be telling.

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TSE 1113: Leveraging Sales Incentive Data to Increase Performance and ROI

Sales Evangelist

Sales is equal parts art and science and one of the keys to success is leveraging sales incentive data to increase performance and ROI. Jason Atkins is the founder of 360 Insights, a software platform that enables large brands to execute all of their channel incentive strategies. Then align the incentives across the journey.

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Welcome email templates for nurturing new customers

Nutshell

It’s not necessarily your “first impression” with a buyer, since the recipient has already engaged with your sales team or marketing content. More accurately, a welcome email is the first communication that you send when a buyer reaches a new stage in your relationship. As part of [incentive program name], you can enjoy [benefit 1].

Customer 154
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5 Ways to Build Up Customer Loyalty

Zoominfo

Your knowledge center should also include any content that will help your customers use your products or interact with your brand — such as product demos, tutorials, webinars , and other useful assets. Establish an Incentive-Based Customer Loyalty Program. Offer Incentives that Speak to Your Customers’ Values.

Loyalty 130
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How Sales and Marketing Can Collaborate (+Expert Tips)

Hubspot Sales

Sales, with their in-depth customer insights, suggest refinements that emphasize points that resonate most with potential buyers. Training webinars. Post-training, sales provides feedback, ensuring subsequent webinars are even more tailored and effective. Measure the respective goals and incentives for sales and marketing.

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Sales Hacker On-Demand Webinar: No B.S. Sales Coaching

Showpad

Sales Hacker’s recent webinar “ No B.S. Your training should start with initial employee onboarding, then continue with ongoing learning materials to keep sellers informed on buyers’ business, industry, challenges, and competition. . Hear more from them by listening to the recorded webinar here.