Zoominfo
FEBRUARY 25, 2021
Are you thinking about increasing sales with a webinar? Start with your webinar funnel. What Is a Webinar Funnel? A webinar funnel works a lot like a sales funnel or marketing funnel. The goal is to attract prospects to your brand and convert them to customers — by hosting a webinar. Run a “So What?”
Janek Performance Group
FEBRUARY 28, 2024
Top concerns include improving lead generation, conversion rates, and market awareness. In addition, organizations must better align sales and marketing, build stronger relationships, and maximize technology, including AI. To get started turbocharging yours, check out the full webinar here.
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Zoominfo
JULY 17, 2018
B2B marketers have embraced many new strategies to cut through the influx of content in our increasingly digital landscape. Yet, many tried-and-true marketing strategies continue to generate results. Among such strategies, webinars come out on top. But marketers often struggle to quantify the success of B2B webinars.
The Pipeline
JULY 11, 2014
Yesterday on this blog, I wrote about sellers who drive commerce for their buyers have greater success than those who just drive sales. As it happens, rather than having to do a post about that, this coming Thursday, July 17th, I will be delivering a webinar along with the good folks at DiscoverOrg , addressing that specific process.
Speaker: Ardath Albee, B2B Marketing Strategist and CEO of Marketing Interactions
Most buyers today spend approximately two-thirds of their journey digitally and anonymously before contacting vendors directly. Intent data can help B2B marketers reach active buyers earlier, influence their journey, and close more deals. However, not all intent data is created equal.
The Pipeline
JULY 30, 2019
I’d like you to take a look at the marketing material or collateral you use to prospect and sell. For many, you will find one piece or set aimed at your market. But they are completely ignoring the buyers’ state of readiness. That is the time between NOW, and when the buyer indents on making a decision. By Tibor Shanto.
Sales and Marketing Management
JULY 27, 2022
Sales trainer Amy Franko shares highlights from a webinar she presented recently for SMM Connect on the most important metrics for sales managers to monitor. She talks about how she goes to market and how companies can be smarter buyers of sales training.
Speaker: Brian Carroll, CEO & Founder of markempa
The highest priority for B2B marketers is effective demand generation (increasing lead quality and quantity). But connecting with and converting buyers has never been more challenging. Learn how a company increased sales opportunities by 303% by being uber helpful to buyers.
Speaker: Howard J. Sewell, President of Spear Marketing Group
Your Exclusive Step-by-Step Guide to the Opportunity-Based Marketing (OBM) Framework That Will Enhance the ABM Strategies Used by Your Marketing and Sales Teams. In this exclusive webinar, you’ll hear B2B expert Howard J. The keys to ABM success are rooted in a disciplined approach and a series of distinct, practical steps.
Speaker: Jonathan Carlson, Senior Director of Marketing, and Jake Miller, Senior Product Marketing Manager at Allego
In fact, 62% of sales professionals say they’ve lost a sale because they couldn’t meet face-to-face with a buyer. Join marketing power duo, Jonathan Carlson and Jake Miller, who will walk you through the current state of sales coaching and the tactical changes that can help you thrive in a remote world.
Speaker: Susan Spencer, Principal of Spencer Communications
The challenge is deciding which is the best type of intent data to help your company meet its sales and marketing goals. In this webinar, Susan Spencer, fractional CMO and principal of Spencer Communications, will unpack the differences between contact-level and company-level intent signals. Don’t miss this must-attend session.
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