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Ignoring The Buyers’ State of Readiness

The Pipeline

But they are completely ignoring the buyers’ state of readiness. That is the time between NOW, and when the buyer indents on making a decision. Most materials provided to salespeople or made available for buyers directly is geared towards one type of prospect. The challenge is that the number of Active Buyers is tiny.

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A Critical Mistake In Handle Prospecting Objections

The Pipeline

There is no mistaking a rejection on the phone, but with those other softer tools, you can tell yourself they’re just ignoring you, maybe next time. I don’t like objections any more than anyone reading this, but it is part of the territory, just like 100 mile-hour pucks coming at your goalie mask; until you accept that you will always lag.

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Utilizing Buyer Personas in a Business Development Strategy

Janek Performance Group

Among the myriad of tools and strategies available, one aspect stands out: buyer personas. Crafting detailed buyer personas allows organizations to humanize their target audience. There, he introduced the importance of buyer personas. The importance of buyer personas is self-evident.

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Objection Handling 101: Handling Sales Objections Like a Pro

The Spiff Blog

Sales objections are a common occurrence during a typical sales cycle. Therefore, learning how to effectively handle objections is crucial to hitting goals, crushing sales quotas , and developing a successful sales career. This blog post will discuss the most common sales objections and provide actionable tips on how to combat them.

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7 Must-Have Automated Documents for Sales Success

Companies are increasingly implementing technology to bring efficiency to their workforce. Data accessibility aside, teams continuously struggle with manual processes for document generation. Learn why automating your documents is key to sales success.

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Buyer Engagement: 3 Crucial Data Tips

Zoominfo

Their success hinges on buyer engagement — getting the prospect’s attention, holding it throughout the sales cycle , and maintaining interest to build customer loyalty beyond closing. If you have the data to learn about the investment round, then you have one significant budget objection out of the way. And guess what?

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Priorities vs. Objectives

The Pipeline

If you read this blog regularly (and why wouldn’t you), you know that I put a lot of emphasis on understanding and selling to a prospect’s Objectives, a much better area of focus than pains or needs. One of the positive elements of Objectives is that they are generally long term, and they continuously evolve. Well maybe.