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What Today’s Buyers Want—and How Sellers Can Provide It

Allego

If sellers want to connect with today’s buyers, their interactions with them must be hyper-personalized. She also helps the market understand the increasingly important role new technology plays in enabling better experiences for both buyers and sellers. How to Have Hyper-Personalized Conversations with Buyers.

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Is ‘Trust’ a Real Sales Approach? Buyers Hope So

Mereo

LinkedIn recently surveyed more than 7,500 B2B buyers and sellers to uncover the state of sales. The data revealed that B2B buyers highly value not solution benefits or fancy branding — but trust. Ultimately, 89% of B2B buyers describe the sellers they choose to move forward with as a “ trusted advisor.”.

Buyer 45
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Social Media Demand Generation: A Q&A

Zoominfo

B2B marketers have long since understood the benefits of social media—yet many still struggle to leverage its full potential as a demand generation tool. Your best buyers are most active on social platforms. Consider these statistics ( source ): 91% of B2B buyers are now active and involved in social media. Don’t believe us?

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What Sales Reps Get Wrong When Leveraging AI for Sales Outreach

Hubspot Sales

Here, I spoke to sales experts to uncover what sales reps get wrong when leveraging AI for sales outreach and strategies to remedy them. Approaching AI as a copy-and-paste tool. AI writing tools should never be a simple copy-and-paste solution. Nowadays, buyers don't just want personalization, they expect it.

Scale 66
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Test One

BuzzBoard

Your pitch should directly remedy their challenges, illustrating how your solutions address those issues. Step 3: Utilize Sales Tools – The use of sales tools could immensely help in categorizing prospects, executing follow-ups, and systematizing the whole sales process.

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5 Sales Enablement Priorities for Transformational CMOs

Allego

It falls on marketers to support their teams while ensuring salespeople are armed with content that captures buyer attention and closes deals. Equipping sellers with the content, tools, knowledge, skills and coaching required to optimize buyer interactions—known as sales enablement —is essential. 5 Virtual Selling.

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The Craziest, Most Unusual Sales Selection Criteria and What Really Works

Understanding the Sales Force

It was just last month that I wrote this hugely popular article about the tech buyer who hated salespeople. As you might guess, the remedies I found included some very crazy things that common sense would tell you to stay away from. In the first paragraph I mentioned that I had a crazy case of poison ivy.

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