Your Lead Gen Is Broken (Here’s How to Fix It)
No More Cold Calling
APRIL 15, 2021
Problem is, buyers don’t actually buy software. They buy what software does for them—how it saves time, decreases costs, engages customers, tracks referrals, etc. So, what is trust, anyway? For me, it means integrity and keeping your word. Not getting the ROI you expected from your lead-gen tactics? That’s a fact.
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