Why Customer Loyalty Isn’t Always About More Choices
No More Cold Calling
NOVEMBER 14, 2019
I wasn’t cold calling , I was calling a referral—who, by the way, had no contact information on his email signature. Customers get equally frustrated when the buying process becomes ridiculously complex, and they can’t get answers to their questions. I was so frustrated. Maybe it’s old-fashioned, but the phone works.
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