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Digital Sales Strategies Using Event Campaigning

SalesforLife

What we’ve found in talking to our customers, is that BDRs, SDRs, and account executives are increasingly creating compelling events to drive pipeline creation. These events could be localized events, sporting events, experiential events, conferences, trade shows, or user conferences. Find and select key targets.

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29 Types of Trigger Events and How to Track Them

Hubspot Sales

That is why recognizing trigger events is key to being successful. In this article, we’ll cover what a trigger event is, why they’re important and provide examples you can apply to your own sales strategy. Broadly speaking, any industry change can be considered a trigger event and indicate a channel for making a sale.

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ZoomInfo’s 12 Best B2B Tips for Holiday Season

Zoominfo

So whether you’re expanding into new territory, prepping for next year’s round of new hires, or deploying marketing campaigns, following these B2B tips and tricks will help your B2B efforts during the holiday season. BASHO emails are a specific kind of personalization strategy, ready for you to use in your next targeted campaign.

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The Shifting Sands of Selling Tech

Sales and Marketing Management

Our company, like others, canceled plans to participate in near-term trade shows only to learn that all 2020 events were soon to be canceled as well. Then, during the summer, we launched a new series of events that were shorter, 20 to 30 minutes long, and focusing on broader industry topics. Virtual Events.

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Enterprise APIs: Funnel Fresh Business Data Directly Into Your Tech Stack

Zoominfo

ZoomInfo APIs automatically move our B2B data and intelligence directly into the systems and tools that our customers use every day — like a CRM, marketing automation platform, and sales engagement system. But APIs are only as good as the quality of information they process and provide. For more information, explore ZoomInfo OperationsOS.

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5 Best Practices for Lead Routing in 2023

Sales Hacker

Ideally, you choose the rep best suited for each particular lead, usually based on territory, deal size, or industry. Leverage automation tools Use lead routing automation tools to automate lead routing based on behavioral triggers. Bonus: 50 Best Lead Generation Tools in 2023 (Ranked & Rated) 2.

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5 Core Lead Management Features Your CRM Needs

SugarCRM

Campaign Management At a minimum, all CRM tools should include the basic features of lead management. For example, many organizations use core lead management tools to check in with existing customers in their CRMs when running promotions. Lead Reporting In all CRM processes, reporting tools are the golden standard.