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Lead Routing: The Critical Process for Go-to-Market Revenue Growth

Zoominfo

This makes routing marketing leads to your sales team a critical step for driving revenue growth. For go-to-market (GTM) teams, the importance of a highly automated and integrated routing system can’t be overstated. The faster you can connect with a lead the greater your chance of success. They become reality.

Lead Rank 130
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The Data Will Bring Us Together: Relationship Therapy with Sales and Marketing

DiscoverOrg Sales

The process of sales and marketing alignment is so fraught with assumptions, misunderstandings, and disagreement that we think both departments need a relationship therapy session! Marketing has certain data needs. Sales uses a CRM … but the marketing automation system might not integrate. Location data (Marketing loves).

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The Shifting Sands of Selling Tech

Sales and Marketing Management

Author: Mandy Truong With 2021 in full swing, marketers are making their plans for recovery and business growth. In the early days of the pandemic, many companies and organizations slashed marketing budgets in the wake of dire uncertainty and widespread lockdowns. Still, virtual events were unchartered territory.

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Enterprise APIs: Funnel Fresh Business Data Directly Into Your Tech Stack

Zoominfo

Go-to-market (GTM) teams rely on accurate business data to prioritize, engage, and serve their customers to the fullest. ZoomInfo APIs automatically move our B2B data and intelligence directly into the systems and tools that our customers use every day — like a CRM, marketing automation platform, and sales engagement system.

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Data Governance: Salesforce Objects in a Lead-to-Cash Process

Sales Hacker

Here’s what we’re going to cover: Salesforce objects. Data Governance & Salesforce Objects. Whether your selling model is transactional, self-service, enterprise, or a combination of these, you will need to set up some objects in Salesforce that support the sales and eventual retention strategies of your business.

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5 Best SaaS Tools for Sales Professionals

Pipeliner

Maptive for geoanalysis and sales territory management. Maptive is one of the best options for visualizing potential customers and mapping territories to ensure that sales reps can work as productively and efficiently as possible. Salesforce for CRM. Hubspot for content and email marketing.

Tools 98
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Buyer’s Guide: Finding the Right Lead Routing Software for Your Business

Zoominfo

We cut our lead routing time from three days to less than a minute,” says Matt Kromer, a marketing operations manager at Spectrum. Lead-to-account matching – If you run account-based marketing (ABM) campaigns, automated lead-to-account matching is a must — it aligns revenue generation teams and enables a seamless customer experience.

Lead Rank 130