4 Steps for Creating a B2B Value Proposition and Connecting With Your Prospect
Zoominfo
NOVEMBER 20, 2019
The best way to create the kind of value proposition your prospect is looking for is by addressing a need. And that’s not what your prospect is looking for. The first is making the problem real and vivid in the prospect’s mind. Let’s talk about what value is – and what value isn’t. 300,000 minus $30,000). That’s not value.
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