Channels Company Customer Marketing 
Force Management
DECEMBER 14, 2023
A channel program is an effective way to increase your capacity and expand market share, helping you reach your growth goals faster. When executed well, your channel program will decrease the cost of a sale, improve reach into new markets, and grow overall seller capacity without increasing internal headcount.
Sales and Marketing Management
FEBRUARY 8, 2021
Author: Shawn Finder Ask sales and marketing leaders what digital channels they leverage to generate leads and help their teams hit quota and you’ll likely get the same answer over and over: cold calls and emails. These are useful tools, but we’re long past the era where companies can rely solely on them to drive business.
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Zoominfo
DECEMBER 19, 2018
For this reason, we recently published comprehensive lists of helpful YouTube channels for recruiters and YouTube channels for sales professionals. Today we’re closing out this three-part series with a post for our marketing audience. So, if you’re on the hunt for new marketing resources, look no further. 4. Koozai.
The Pipeline
FEBRUARY 6, 2014
They know they must encourage and enable the people that know and trust them – their customers, employees and 3rd party influencers – to advocate on behalf of the brand. And they can do it at scale and more efficiently than traditional channels. The Benefits of New Channels are Compelling (examples). And it works.
Speaker: Natasha Husein, Product Marketing Manager, Clever
When you’re building a Customer Education program, your efforts will largely focus on content creation and strategy. In the midst of that development, it’s easy to overlook another core component of your program: marketing. You’ll learn about: Partnering with your marketing team to reach a broad audience. Can't make it?
Zoominfo
OCTOBER 5, 2021
If you’re on the hunt for new marketing resources, look no further. Social Triggers TV Up first on today’s list is a channel called Social Triggers TV. The philosophy behind this channel reads as follows: Smart entrepreneurs who want to thrive in today’s marketplace must master the fields of psychology, marketing, and human behavior.
Sales and Marketing Management
FEBRUARY 8, 2021
At Innovaxis Marketing, e-commerce for our B2B clients has risen from 5% to 15% or more of total sales. However, according to the Episerver report, 54% of B2B companies are letting one obstacle keep them from selling online? potential conflict with their channel partners. Pricing Is Key to Keeping Channel Peace.
Speaker: Chrissy Irvine, VP Customer Success, SmashFly, and Hannah Leary, Customer Success Operations Specialist, SmashFly
Whether it’s standing in line at the grocery store or in their Customer Education program, it’s no secret that today’s customers often seek out self-service options. For recruitment marketing company, SmashFly, training related to the company’s product and industry are crucial for driving customer success and retention.
Speaker: Brian Carroll, CEO & Founder of markempa
The highest priority for B2B marketers is effective demand generation (increasing lead quality and quantity). Here’s the thing: we have more channels, content, and technology to reach potential customers. Learn how a company increased sales opportunities by 303% by being uber helpful to buyers.
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