Alice Heiman

NOVEMBER 29, 2022

Matt Fok came up with his idea for eZ-Xpo, before the pandemic. Since his company was already selling an eLearning platform, he simply went to his existing customers to validate the idea. By providing content and ongoing interactions between companies and their prospects, the platform could be used to build communities.

Top of Funnel 131

Top of Funnel Company Lead Rank Trade Show 131

Alice Heiman

OCTOBER 11, 2022

Do you have a channel strategy in place? You may have channel partners as part of your go-to-market strategy, but do you have a strategy that includes how you will support your partners’ success? . It’s not up to the partners to figure it out; it’s up to you. Bruce Stuart, Partner at CHANNELCORP .

Channels 69

Channels Strategy Margin Ideal Customer Profile 69

Sales Hacker

SEPTEMBER 23, 2021

A channel partner is a company that sells products and services for a technology manufacturer or vendor. What is a channel partner? Channel partners basically onboard other people to sell your product for you. Why use channel partnerships? Different types of channel partners in SaaS.

Channels 101

Channels Scale How To Commission 101

Allego

MAY 26, 2022

Channel sales are in the spotlight. Supply chain issues, global competition, workforce shortages, and rising customer expectations have pushed companies to look to partner ecosystems for solutions. Nancy was recently named to the CRN Women of the Channel list for 2022. Channel Partner Enablement Q&A With Nancy Sperry.

Channels 62

Channels Top of Funnel Lead Rank Face-to-face 62

Sales Hacker

MARCH 1, 2024

Hello and welcome to The GTM Newsletter – read by over 50,000 revenue professionals weekly to scale their companies and careers. Why are SaaS companies embracing it? The smartest companies are embracing Ecosystem-Led Growth, or ELG. The B2B playbook is changing. So, owned media. What is it? Austin’s F1 track.

Media 71

Media Company Distribution How To 71

Alice Heiman

SEPTEMBER 29, 2022

Do you have a channel strategy in place? You may have channel partners as part of your Go To Market Strategy, but do you have a strategy that includes how you will support your partners’ success? I’ve worked with many companies who sell through the channel and complain that their channel partners aren’t selling enough.

Channels 69

Channels Telecommunications Strategy Lead Rank 69

Understanding the Sales Force

MAY 9, 2014

Understanding the Sales Force by Dave Kurlan When most sales bloggers write about selling, we almost always discuss direct B2B sales. Ignored in all of these articles are those clients and companies that sell through channels. Channel sales is quite different. This is more like traditional B2B sales.

Channels 221

Channels Retail Hotels Territories 221

BrainShark

JULY 9, 2022

Channel partners are more likely to sell products when they are familiar with them and recognize their value. So to increase mindshare, you need to make it really easy for your channel partners to learn about your products as part of their daily workflow. The right channel partner training software can help with this.

Channels 62

Channels Software Software Training 62

Sales Hacker

AUGUST 24, 2023

Eli Rubel is the CEO of MatterMade and NoBoringDesign , and has served as a Marketing advisor for companies like Dropbox, Loom, Productboard, Calm, and many others. The post GTM 57: The Real/Raw Version of Selling a Start-Up with Eli Rubel appeared first on GTMnow.

Up-Sell 52

Up-Sell Hiring Guidelines LinkedIn 52

Sales Hacker

AUGUST 22, 2023

Eli Rubel is the CEO of MatterMade and NoBoringDesign , and has served as a Marketing advisor for companies like Dropbox, Loom, Productboard, Calm, and many others. The post GTM 57: The Real/Raw Version of Selling a Start-Up with Eli Rubel appeared first on GTMnow.

Up-Sell 52

Up-Sell Hiring Guidelines LinkedIn 52

Hubspot Sales

JUNE 5, 2019

What is channel sales? In a channel sales model, a company sells through third partners -- affiliate partners (who get commission on each purchase), resellers, value-added providers (who typically bundle your product with their own), or another entity that doesn't work for it directly. The Definition of Channel Sales.

Channels 99

Channels Lead Rank Hiring Lead Scoring 99

Hubspot Sales

SEPTEMBER 20, 2022

Of course, you can't afford to spend hours on social media each day, so which channels are worth your time? The HubSpot Blog surveyed 500+ sales professionals to uncover the best social media channels for prospecting. Read on to learn more about social prospecting, and discover which social media channels are most effective.

Social Media 95

Social Media Channels Media Prospecting 95

Zoominfo

MARCH 3, 2019

In the world of B2B sales, company research is a critical aspect of any successful rep’s daily duties. As a B2B sales rep, the more you know about a prospect and their company, the easier it is to sell to them. As a B2B sales rep, the more you know about a prospect and their company, the easier it is to sell to them.

Research 233

Research B2B Tools Company 233

Zoominfo

DECEMBER 13, 2018

But, we say, if you aren’t using YouTube to hone your skillset, pick up new tips and tricks, or stay up-to-date on industry news, you’re missing out. Now, on to the ultimate guide to the YouTube channels producing the best sales content today. So, if you’re in need of some new sales motivation , keep reading. Go check it out!

Channels 100

Channels Video Hubspot Face-to-face 100

Alice Heiman

MAY 5, 2022

A microbiologist by trade, Barb stepped in as CEO after a significant company downsize, and she soon discovered there were many other problems in the business that needed fixing. Research in this area led Barb (and the company) to a huge mindset shift: from focusing on product features and end-users, to concentrating on channel partners.

Channels 69

Channels LinkedIn Positioning System 69

SugarCRM

JANUARY 17, 2023

Over the past three decades, Sugata has worked for companies like Honeywell, Phillips, and Dell, building global teams across direct and indirect channels. ZINFI’s mission is to solve the challenge associated with selling and marketing through the channel. That’s where channel-led growth comes in. Influencers.

Channels 49

Channels Lead Rank Networking Ideal Customer Profile 49

Pipeliner

OCTOBER 16, 2021

This Expert Insight Interview discusses: Why do many B2B companies struggle to leverage social media. The power of being authentic as a company leader. Many B2B companies still struggle with how to leverage social media, advertise there, and make social media work for them overall. Corporate Identity on Social Media.

Social Media 97

Social Media Advertising Advertising Media 97

Troops

OCTOBER 25, 2018

We wanted to see in detail how—exactly—top sales teams are using the platform, so we recently analyzed Slack usage at hundreds of sales organizations, including leading companies like HubSpot, WeWork, Slack, and Intercom. Sign up for a free trial. Different organizations organized their prospect channels in different ways.

Channels 119

Channels Data Inbound Enterprise 119

Sales 2.0

OCTOBER 25, 2021

Sales processes have room for improvement in nearly all companies. Prospecting : Companies routinely run cold calling prospecting processes that fail 99% of the time, with 1 in 100 calls getting a meeting. as this channel has become saturated. as this channel has become saturated. Sales process efficiency.

Territories 396

Territories Compensation Scale Decision Maker 396

Hubspot Sales

APRIL 4, 2018

What is Channel Conflict? Channel partners can be mutually beneficial. But, sometimes, channel partnerships are disrupted by other dealers who sell their product direct to consumer. This is when channel conflict arises, and this article tells you just what to do about it. How to Avoid Channel Partner Conflict.

Channels 118

Channels Face-to-face Segment Commission 118

Alice Heiman

FEBRUARY 28, 2023

Ariel Hitron came up with the idea for Second Nature AI based on his own sales training process. Running a sales team taught him that sales was so much more and luckily he learned before he started his company. First, in an early stage company you have to hire a different type of seller. They need to be able to adapt on the fly.

Hiring 84

Hiring Scale Company Inbound 84

Sales and Marketing Management

DECEMBER 14, 2020

As a longtime member of the incentives industry, I am often asked what businesses can do to better manage their sales teams and their relationships with their channel partners in the constantly changing world. at a business’ direct sales team) or toward indirect sales channel partners (or both). My answer: sales training initiatives.

Incentives 295

Incentives Incentive Training Channels 295

Allbound

JULY 3, 2019

The same pattern of growth and decline that was experienced by Americans throughout the years, can be expected to take hold of any sector of your business, including the channel. Here are eight key factors your channel can learn from American History: 1. Partners need the freedom to sell with a strategy they are comfortable with.

Channels 86

Channels Guidelines Top of Funnel Funnel 86

Pointclear

AUGUST 27, 2018

Economist Milton Friedman said the main purpose of a business is to maximize profits for its owners (for a publicly-traded company, it’s for the stockholders). We see that with formerly rock-solid companies that fail to innovate fast enough to compete. Have you ever tried to market and sell against Salesforce? Ask Yourself. “Is

Company 124

Company Marketing SalesForce Maximizer 124

Hubspot Sales

OCTOBER 29, 2017

In 2013, American companies alone spent $164.2 Companies spent approximately $2.2B in 2013 on hiring sales training companies, one of the top five outsourced training expenditures, according to Training Industry. Sales Videos by Well-Known Selling Experts. He published a best-selling book of the same name.

Channels 112

Channels Video Training Hiring 112

Hubspot Sales

OCTOBER 2, 2018

A recent Forrester report , commissioned by Mediafly , revealed B2B enterprises overwhelmingly provide tools and training to their direct sellers over their indirect or partner channels. By neglecting these sellers, companies are unintentionally impeding their own sales performance and overall business success. The problem?

Distribution 84

Distribution Channels Sales Enablement Enterprise 84

Allbound

DECEMBER 18, 2019

Being a channel manager isn’t an easy job. While a Google search will provide plenty of “best practices” for channel management, we wanted to take a deeper dive. In this post, we sought advice from leaders that are on the front lines of channel management. We spoke with three channel leaders from different industries.

Channels 83

Channels Face-to-face Intent Data Intent 83

Hubspot Sales

MAY 22, 2019

These days, there's a lot of talk about influencing sales through social media or "social selling." This post looks at how a podcast I developed has helped our company significantly influence the sales pipeline. It also explores how social media fits into a true multi-channel approach. Creating Value Through Unique Content.

Channels 98

Channels Influencer Pipeline Social Media 98

Cience

APRIL 30, 2020

Digital selling platforms are quickly replacing phone-based and in-person selling today. While only 20% of B2B companies really excel at providing a good customer experience, which also reflects in their financial results. With B2B companies, it’s common to need multiple channels to complete purchases and get the job done.

Ideal Customer Profile 102

Ideal Customer Profile B2B Company Churn 102

Allbound

JUNE 26, 2019

When used correctly, market development funds (MDFs) can be an excellent way to grow your channel business. Market development funds are made available by a brand to help channel partners sell more of their products. Cisco Systems is a good example of a company with a program that’s well managed and has positive results.

Channels 83

Channels Guidelines Software Software 83

Allbound

JANUARY 29, 2020

Starting a channel partner program is an exciting time for you and means your company sees the value in indirect sales. It’s a big responsibility – and an investment of time and resources – to attract the right kind of channel partners and provide each with the training and support they need to be effective.

Channels 74

Channels Collateral Resources Lead Rank 74

Showpad

SEPTEMBER 23, 2021

Simply put, today’s B2B buyers want communication on their terms: their channel, their schedule, and their purpose. The customer’s wants, needs, and pain points must form the foundation for Modern Selling. Dubbed the “great acceleration” by McKinsey & Company, the pandemic stepped on the gas to speed technological evolution.

Channels 72

Channels Video Pivotal Scale 72

Allego

FEBRUARY 13, 2020

The flexibility and convenience of mobile can help client-facing teams enhance current relationships, find new opportunities, cross-sell more effectively and uncover new clients. But incremental learning, with real value, comes from more informal channels, when people are able to listen to and watch practical applications live and “in color.”

Face-to-face 115

Face-to-face Channels How To Collateral 115

Allbound

NOVEMBER 12, 2019

Even for the most channel-centric companies, partner conflict is inevitable. To increase channel sales, it’s vital to keep your product top of mind with your partners. Depending on the industry, your partner may be selling hundreds, if not thousands, of other products. Show investment in your partners.

Channels 52

Channels Face-to-face Collateral Software 52

Allbound

DECEMBER 5, 2018

At the core of channel sales enablement is the assurance that channel partners can function autonomously while vendors maintain and manage consistent branding, messaging, and more. According to the CSO Insights 2016 Channel Sales Optimization Study , 46.9 According to the CSO Insights 2016 Channel Sales Optimization Study , 46.9

Channels 57

Channels Sales Enablement Top of Funnel Vendor 57

Allbound

JANUARY 30, 2019

If your channel is feeling a little bit stagnant, it may seem like your channel partners have also gone into hibernation this winter. If that’s the case, you may need to make a few changes to your program to help motivate your partners and arm them with what they need to accelerate channel sales in the year ahead.

Channels 60

Channels Collateral Motivation Analytics 60

Understanding the Sales Force

NOVEMBER 15, 2021

I came up with the following: Water - you can get an unlimited amount of drinking water from the tap but we not only buy bottled spring water, we buy FIJI, one of the most expensive brands, because it tastes so much better. I was thinking about all the things we pay for that used to be free and are still free, yet we pay for them anyway.

Software 310

Software Software Channels Follow-up 310