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The Psychology Behind Unexpected Rewards

Sales and Marketing Management

Author: Luke Kreitner The element of surprise has been proven to be a powerful motivational tool. Scientific studies show that unexpected incentive rewards stimulate areas of the brain connected to behavior development and learning. In short, surprise incentive rewards are powerful because they’re universal.

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The Ultimate Guide to Channel Sales

Hubspot Sales

What is channel sales? In a channel sales model, a company sells through third partners -- affiliate partners (who get commission on each purchase), resellers, value-added providers (who typically bundle your product with their own), or another entity that doesn't work for it directly. The Definition of Channel Sales.

Channels 101
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Here’s What Every Business Should Know about Multi-Channel Sales Management

Cincom Smart Selling

In many ways, managing multiple sales channels is like climbing that mountain—it looks easy until you really get into the process, and then the challenges and difficulties become all too apparent. If you currently manage a multi-channel operation, you know how naïve this statement sounds. You Need Channel Management.

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B2B Lead Generation: The Ultimate Guide

Zoominfo

A typical definition of a lead is any potential customer who has expressed interest in a company’s goods or services. From sales to marketing to overall business benefits, there are many reasons to invest in B2B lead generation tools and strategies. Tools Defining your ICP is essential, but it can also be time consuming.

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5 Ways to Leverage Word-of-Mouth Marketing in a Digital Age

Zoominfo

Consider all review channels: From Yelp to Glassdoor to G2 Crowd, there are so many platforms your customers can use to leave reviews. When you send review requests, alternate between these channels so you can generate a more comprehensive collection of reviews across the web. Leverage user-generated content.

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Product Led Growth and Product Marketing’s Growing Influence on Product Design in B2B

Product Management University

Limit what users can do with the free version, albeit valuable, but offer strong incentive to use a paid version. Since you have no direct salesforce, you’re no longer the hotline for the sales tools du jour. In a PLG model, you’re marketing strictly to users and through non-traditional channels. Fear not, product management.

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7 proven ways to increase customer engagement (and sales, too)

SalesLoft

But first, let’s agree on a definition. Customer engagement strategies, like loyalty programs, can help develop relationships as they’re deployed through various channels, such as social media or email marketing campaigns. Use sales engagement tools and CRM to narrow your customer’s preferred communication channel.

Scale 52