If Done Right, Your Referral System Won’t Actually Cost a Thing
No More Cold Calling
AUGUST 1, 2019
Sales has always gotten a bad rap, but it’s gotten much worse as sales channels have evolved. I regularly receive pitches in LinkedIn invitations and with InMail. We seal deals by building trusting relationships, and that’s exactly what happens when companies adopt a referral program as their primary outbound prospecting approach.
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