How We Use Activity-based Sequences to Reduce Churn
Sales Hacker
AUGUST 18, 2021
Instead, they hold onto problems until they’re ready to churn. On one axis is the likelihood of churn. Put another way: high saturation indicates a low risk of churning. By combining whitespace and churn scores, we can categorize all customers on a 2×2. If you’re lucky, customers tell you when they’re unhappy.
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