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A tool for better sales negotiation, not enablement

DocSend

A lot of what a sales enablement tool does is teach reps how to sell or store information they need to sell. These capabilities are a really great fit when sales managers want to choreograph how a rep should sell. This kind of insight is simply not possible with sales enablement tools.

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Sales Managers: The Reason Reps Don’t Follow Your Sales Process is You

Sales Hacker

One of my favorite examples of a documented sales process comes from Wildfire and includes the following information by stage: Key questions to ask the customer. Collateral that should be given to the customer. Build sales collateral. The sales process is only as good as the value it provides to your customers and reps.

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8 Essential Elements of Virtual Sales Training

Allego

If you need to re-align expectations, identify specific competencies that need to be improved and focus on supporting managers’ delivery of that coaching. Pre-recorded video enables sales managers to observe, evaluate, and coach remotely and asynchronously. Sales managers need to understand if (and how) a rep is struggling.

Hiring 159
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From Chaos to Clarity: 4 Steps to Creating Content that Helps Sellers and Buyers

Allego

They need access to multiple things related to their job, such as how to use sales tools, sales collateral, product information, presentation decks, HR documents, and training materials. Buyers receive outdated sales collateral. Sellers don’t know how to use sales tools. Can you find the content?

Buyer 62
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Is your Team Ready for Virtual Selling Success in Q3: 5 Key Questions to Ask

SBI

Sales managers leading geographically dispersed sellers are doubling down on the fundamentals. Sales managers need the ability to deliver messaging, share information in a timely manner, and help reps hone their talking points. A New Era of Sales Management.

Hiring 143
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What Is a Strategic Sales Plan?

Gong.io

As a sales manager, you’re like a general marshaling your troops (or sales reps) into battle. That’s why having a strategic sales plan is vital. It sets out everything your sales team needs to know about your sales process, including what they need to do at every stage of the B2B sales funnel to convert high-value leads.

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Using Conversation Intelligence to Create Deal-Closing Content

Allego

An easy fix would be to increase team collaboration, but that isn’t always feasible with marketing and sales being on varying schedules and often in different locations — even more so now in a hybrid world. Marketers need a way to hear the exact messaging from reps that can inform the content they produce.