SBI Growth
AUGUST 25, 2012
Today’s post gives the sales rep a recipe to get more from their marketing leads. Marketing must be on the hook to get good quality leads to sales. To learn more about how world-class marketers are enabling their sales teams to hit quota now, click here. Give responsibility for defining “good” sales leads back to marketing.
Partners in Excellence
MARCH 2, 2024
Preface: I first met Alex Shootman when he was running sales at Eloqua. He’s a master at building companies, including Apptio, Workfront, and now as CEO of Alkamai. To be a great sales person, you have to connect with the customer. ” Some have sales talent. Few have sales genius.
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Sales and Marketing Management
AUGUST 23, 2018
we spend a lot of time looking at the future of sales as the industry is affected by artificial intelligence, and it’s an instructive example of what is likely to happen. It’s a powerful toolkit, and it will definitely change jobs, but much of what we do, especially in sales, is much more than that. At Nudge.ai Guiding Buyers.
Zoominfo
OCTOBER 28, 2018
Here’s the scenario: Company ABC and Company 123 have identified the same exact target audience to sell their software to. Both companies have access to the same demographic and firmographic prospect data—yet Company 123 also has access to technographic data. 5 Ways Technographics Improve Sales Prospecting.
Drift
APRIL 26, 2018
Jill Rowley has an impressive track record: 20 years in Silicon Valley and 52 quarters in software sales at companies like Oracle, Salesforce, and Eloqua. Over the last ten years she’s served as an advisor to over a dozen or so of tech’s most noteworthy companies, and been a keen observer of trends in both sales and marketing.
Zoominfo
MAY 9, 2022
It wasn’t long ago that sales as an industry was driven largely by volume — more leads meant more prospects, which sometimes translated into more revenue. Today, sales is driven by insights. In an increasingly competitive business environment, organizations of all sizes are turning to sales engagement platforms to manage this workload.
Score More Sales
JANUARY 10, 2013
If your B2B company has been slow to get more involved in what some call the Social Selling movement, you can still do some very simple things right away while your company debates how, when and why to jump in. A big win for your sales team would be to find more prospective customers and start listening to what they are saying.
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