Smooth Sale

SEPTEMBER 11, 2023

Photo by Geralt Attract the Right Job Or Clientele: Are Employees Raving About Your Company? A significant contribution to a company’s win-win and greater good is creating a highly admirable work atmosphere. Accordingly, our collaborative blog asks, ‘Are employees raving about your company?’

Company 102

Company Licensing Hiring Salary 102

Sales and Marketing Management

OCTOBER 9, 2020

They can provide companies with perpetual revenue, and they can solidify your organization’s reputation as a great company to work with. In fact, most companies experience close rates of 10% to 30% from most lead sources, while referral-based sales tend to close at 50% to 70%. That’s a huge jump. The secret? Active stage.

Referrals 177

Referrals Company Scale Case Study 177

Janek Performance Group

APRIL 17, 2024

In B2B sales and marketing, companies employ various strategies to drive growth and expand their client base. 76% percent of BDRs report to sales over marketing. 76% percent of BDRs report to sales over marketing. They then leverage research tools and market insights to pinpoint promising opportunities.

Outsourcing Services 118

Outsourcing Services B2B Lead Rank Sales Qualified Lead 118

Sales and Marketing Management

MAY 4, 2020

Author: Nick Lisette Email remains one of the best marketing tools at our fingertips, and yet it’s also one of the most underutilized. If you’ve been dabbling in email marketing or using email for sales purposes, it’s no surprise you’re ending up disappointed by the results. It’s annoying your intended audience. It’s not readable.

Email Marketing 248

Email Marketing Marketing Follow-up Data 248

Zoominfo

APRIL 28, 2020

As shown in a study published in Fast Company , performance increased by a whopping 20% for workers who spent a mere 15 minutes socializing with coworkers.

Company 258

Company Lead Rank Cancellation Report 258

BuzzBoard

APRIL 15, 2024

Understanding the Significance of Showcasing ROI for Digital Marketing Services In today’s data-driven climate, illustrating the return on investment (ROI) for digital marketing services is crucial in showcasing the efficiency and effectiveness of these services.

ROI 52

ROI Case Study Marketing Campaigns 52

Zoominfo

JULY 2, 2020

While marketing professionals understand marketing automation can streamline essential processes, many do not leverage these systems to their full advantage. Marketing automation is beneficial. What is Marketing Automation, And Why is it Important? How Does Marketing Automation Work?

Marketing 246

Marketing Webinar Metrics Reachforce Top of Funnel 246

Sales and Marketing Management

JUNE 27, 2019

Author: Krishnan Venkata The rapid pace of digital innovation is forcing companies to undertake profound transformation of their entire business strategy and activities. This transformation is permeating all areas of the enterprise – from marketing to sales to product development and even finance and human resources.

Marketing 274

Marketing Lead Rank Lead Scoring Analytics 274

Zoominfo

APRIL 23, 2021

ZoomInfo’s recent webinar, Automation: The Secret to Next-Level Go-To-Market Strategy , highlighted why automation powered by data is a proven tactic to accelerate win rates and better enable go-to-market plays. Through trial and error, companies adopt “sales plays” that become repeatable and highly targeted.

Webinar Metrics 242

Webinar Metrics Strategy Marketing Scale 242

Sales Hacker

JULY 20, 2020

Stop writing case studies the old way ! Case studies like those can work. Let’s hire this person/company immediately” reaction that we are going for. Why Most Case Studies Fail to Close Sales. Most boring case studies are boring because they’re missing three core elements: First, there’s no context for the results.

Case Study 109

Case Study Study Prospecting Top of Funnel 109

Adaptive Business Services

JANUARY 11, 2023

In October of 2021 I was contacted by an electric sign company where I had previously served as a partner during the 1990’s. The company had a couple of ads running on Indeed and asked if maybe I could screen those. Let’s just say that the job market had changed since the last time I had hired a salesperson.

Hiring 71

Hiring Case Study Study CRM 71

Zoominfo

JANUARY 19, 2021

Digital marketers invest in creating landing pages because of their higher conversion rates. Landing pages serve as a litmus test to digital marketing campaign success — you get to see who is interested in your content and how many. What is the Landing Page’s Importance in Digital Marketing? What Makes a Good Landing Page?

Marketing 246

Marketing Prospecting Top of Funnel Segment 246

Zoominfo

AUGUST 26, 2018

A little bit of humor can go a long way– even in the marketing world. Today’s marketing professionals must juggle a number of high-priority tasks throughout the day, and often, they find themselves under a significant amount of stress. In these cases, a few lighthearted jokes can ease the tension of the day-to-day marketing job.

Marketing 272

Marketing Top of Funnel Hiring Social Media 272

Showpad

JUNE 29, 2021

**This post is part of a series based on Showpad’s 2021 Modern Selling Study. To dig into all the data, visit the study homepage. Showpad’s 2021 Modern Selling Study found that sales enablement has become more important since the start of the pandemic. In this study summary, we’ll focus on the global data.

Study 111

Study B2B Face-to-face Report 111

Sales and Marketing Management

MAY 4, 2020

Author: Nick Lisette Email remains one of the best marketing tools at our fingertips, and yet it’s also one of the most underutilized. If you’ve been dabbling in email marketing or using email for sales purposes, it’s no surprise you’re ending up disappointed by the results. It’s annoying your intended audience. It’s not readable.

Email Marketing 265

Email Marketing Marketing Follow-up Data 265

Hubspot Sales

JANUARY 25, 2018

Case studies and testimonials are useful to have on hand. To build this library, you'll need case study interview questions that will surface valuable details and insights. The following list of 100 case study interview questions will help you build a narrative using the “ Problem - Agitate - Solve ” method. Best, [Your name].

Case Study 132

Case Study Study Referrals Decision Maker 132

Zoominfo

NOVEMBER 16, 2022

Just as sports teams use playbooks to map out potential in-game scenarios, the best go-to-market (GTM) teams rely on playbooks to map out their revenue-generating strategy across sales and marketing. Plenty of companies have sales and marketing plays, but not all plays are created equal. What is a Play?

Marketing 130

Marketing Scale Decision Maker Call-back 130

Nutshell

JUNE 5, 2020

To get your creative juices flowing, I’ve listed five surprising sales case studies to inspire your next “out-of-the-box” campaign. Sales case study takeaway : Whether you’re B2B, or B2C, the fact remains that you’re still B2H—Business to Human. GumGum’s custom comic “wows” a unicorn client. The rap was a success.

Case Study 96

Case Study Paid Content Study Ideal Customer Profile 96

Nutshell

JANUARY 16, 2024

On this page, we’ll look at some of the best marketing podcasts you can learn from. The 12 best marketing podcasts So, what are the best marketing podcasts to listen to? In each episode, Schaefer brings on a different marketing expert to discuss a variety of marketing topics.

Marketing 71

Marketing Social Media Scale Trends 71

Nutshell

JANUARY 16, 2024

On this page, we’ll look at some of the best marketing podcasts you can learn from. The 12 best marketing podcasts So, what are the best marketing podcasts to listen to? In each episode, Schaefer brings on a different marketing expert to discuss a variety of marketing topics.

Marketing 71

Marketing Social Media Scale Trends 71

Close

OCTOBER 13, 2021

From these CRM implementation case studies, you’ll draw nuggets like how a marketing software company implemented a CRM smoothly into their own tech stack, how an enterprise company saves $250k with a new CRM, how a fast-growing startup found a CRM that could scale with them, and more.

Case Study 52

Case Study Study CRM Scale 52

Zoominfo

FEBRUARY 13, 2019

No matter how many times we’re told email marketing is dead, the channel continues to be an effective way to generate revenue. In fact, studies show that email marketing has a 4400% return on investment ( source ). Enter email list segmentation—the key to successful email marketing. Unfamiliar with the term? Keep reading.

Segment 219

Segment Email Marketing Marketing Buyer Persona 219

Zoominfo

MAY 20, 2021

Email is the OG digital marketing tool. While it might seem basic and a little bit boring, email is actually the most advanced medium of communication between marketers and their ideal customers. You’ll get high ROI According to Campaign Monitor , email marketing generates $38 for every $1 spent, which computes to a 3,700% ROI.

Email Marketing 130

Email Marketing Benefit Webinar Metrics Marketing 130

BuzzBoard

APRIL 9, 2024

Introduction to Account-Based Marketing (ABM) for Digital Marketing Agencies Digital marketing agencies aiming to streamline their sales efforts should consider implementing account-based marketing (ABM). For a digital marketing agency, understanding that ABM is primarily a B2B marketing strategy is vital.

Account Based Marketing 52

Account Based Marketing Account Marketing Ideal Customer Profile 52

SBI Growth

JULY 18, 2013

And Advantage leisure director Julia Lo-Bue Said accused the cruise lines'' new head of sales Chris Truscott of failing to understand his market. Some Key Learning’s From P&O’s Mistakes: Understand your market, including channel partners, before you change the comp plan. Don’t tie SPIFFS to lots of confusing qualifiers.

Case Study 266

Case Study Study Commission Company 266

Alice Heiman

FEBRUARY 13, 2024

Imagine taking over the CEO role of a company just as COVID hit. She was met with the daunting task of revitalizing a company that was “dead in the water” due to the pandemic-induced halt in its traditional training services. Strategic Sales Team Restructuring Harris didn’t stop at marketing transformations.

Demand Generation Agencies 75

Demand Generation Agencies Hiring Demand Generation Demand Generation Targets 75

Sales Hacker

MARCH 1, 2024

Hello and welcome to The GTM Newsletter – read by over 50,000 revenue professionals weekly to scale their companies and careers. However, the next generation of marketing emphasizes the importance of media that’s owned, not just earned. Why are SaaS companies embracing it? The B2B playbook is changing. So, owned media.

Media 71

Media Company Distribution How To 71

BuzzBoard

FEBRUARY 28, 2024

Defining ROI in the Context of Digital Marketing for Small Businesses The return on investment (ROI) of digital marketing for small businesses is a critical metric offering insights into the success of a marketing campaign and informing business decisions. Ready to elevate your digital marketing strategy and drive superior ROI?

Small Business 52

Small Business Small Business ROI Case Study 52

Zoominfo

APRIL 14, 2019

Marketing automation has seen incredible growth in the last decade. In fact, 55% of B2B companies report using marketing automation as part of their marketing strategy ( source ). In fact, a recent study reported only 14% of marketers describe their use of marketing automation as “good” or better ( source ).

Scale 174

Scale Marketing Buyer Persona B2B 174

Allego

DECEMBER 6, 2023

Why don’t sales reps use all the marketing content your organization creates? Companies spend nearly 9% of their revenue on marketing , yet Forrester reports that 65% of marketing material goes unused. Marketing toiled over this content, so how can you motivate your sales team to use it?

Motivation 71

Motivation Marketing Collateral Case Study 71

BuzzBoard

FEBRUARY 28, 2024

Exploring Case Studies of Small Businesses and Their Digital Marketing Success The allure of digital marketing success consistently attracts attention, especially with small businesses due to the vast potential for growth. These examples underscore the potential pathways to digital marketing success for small businesses.

Small Business 52

Small Business Small Business Demand Generation Agencies Case Study 52

BuzzBoard

MARCH 5, 2024

Introduction to Small Business Digital Marketing Success Stories Digital marketing has emerged as a vital instrument for small businesses, playing a key role in their success. Numerous case studies have appeared over the years, offering tangible evidence of the effectiveness of digital marketing strategies.

Small Business 52

Small Business Small Business Case Study Lead Rank 52

Nutshell

SEPTEMBER 18, 2023

But how should an industrial company like yours go about that process? Keep reading to learn how to manage a sales pipeline for an industrial company. How to manage a sales pipeline for an industrial company There are many different ways you can go about managing an industrial company pipeline.

Lead Rank 62

Lead Rank Lead Scoring Industry Pipeline 62

Zoominfo

AUGUST 3, 2022

All too often, marketing budgets are the first to be scaled back. We surveyed nearly 250 marketers , and while 59% of respondents said they either were not adjusting their budgets or weren’t making significant changes, almost 40% said they were cutting back on marketing spend in anticipation of a recession.

Top of Funnel 130

Top of Funnel Marketing Advertising Advertising 130

Zoominfo

MARCH 15, 2022

Every company has a sales and marketing function. Quality insights powered by business natural language processing (NLP) Obtaining and managing accurate information about 10 companies seems fairly straightforward. The job becomes much more complex when you try to look at 10,000 companies, not to mention 10 million.

B2B 130

B2B Marketing Scale Lead Rank 130