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How Business Search Behavior Has Shifted During the Coronavirus

Zoominfo

We know, according to ZoomInfo data, as of the end of March, most small businesses still lacked critical tools to enable team collaboration and web conferencing in remote working conditions. Intent data is designed to uncover buying opportunities. So, what were businesses focusing their efforts on? Glad you asked! What is Intent Data?

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4 Ways to Recruit Like a Marketer

Zoominfo

In a similar fashion, candidates turn to social media to evaluate potential job opportunities. In fact, one recent study indicates that 73% of millennials found their last position through a social media site ( source ). Not convinced social media has a place in your recruiting process?

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When will Sales catch up with Marketing?

SBI Growth

Sales forces lack buyer-centered tools for success. This blog is focused on the transformation of Sales to incorporate buyer-centered tools. Buyer Process Maps – BPM’s are a sales tool that maps the decision-making process used to purchase a product or service. These three buyer-centered tools work in concert together.

Marketing 335
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The CMO’s Guide to Driving Impact in Year 1

SBI Growth

Marketing contribution as a % of Pipeline Opportunities. Develop external audience-centered sales aids (Case Studies, product comparison grids, etc.). A modern prospecting methodology that fills the funnel with opportunities. These three buyer-centered tools work in concert together. How long is your honeymoon?

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Heavy Hitter Sales Blog: Personality Study of 1000 Top Salespeople.

HeavyHitter Sales

Personality Study of 1,000 Top Salespeople-Harvard Business Review. They are fixated on achieving goals and continuously measure their performance in comparison to their goals. Given the same sales tools, level of education, and propensity to work, why do some salespeople succeed where others fail? August 2011.

Study 163
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White Space Analysis: A Complete Guide

Janek Performance Group

Studies have shown that, in today’s competitive landscape, it can cost five times as much for a company to attract a new customer as it does to preserve an existing one. A competitor analysis will allow you to identify their strengths and weaknesses and then draw a comparison.

Analysis 118
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Goliath Takedown: Proven Strategies for Small Agencies to Compete With Giants

BuzzBoard

The perpetual comparison between small and large agencies often centers on the substantial resources and networking capabilities of larger marketing corporations. Modern technology equips small agencies with automation tools and software, enabling them to extend their reach without the need for inflated team sizes or budgets.