Our Job Is Helping The Customer, But All We Do Is Focus On Beating The Competition….
Partners in Excellence
JANUARY 25, 2024
In this post, I’m going to make the argument, that based on what I see in too many selling initiatives, is that we, as a community, have migrated from focusing on helping customers solve their problems to just beating the competition. While we claim to want to help the customer solve their problems, we aren’t.
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