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How To Climb The Product Marketing Career Ladder Faster

Product Management University

If you’re looking to climb the product marketing career ladder faster, here are five things you can do that’ll accelerate your climb. As a product marketer though, this is more about your strategy and execution tactics that lead to year-over-year revenue growth. Product marketing is not for prickly people with a “can’t-do” attitude!

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5 Challenges Keeping Sales Leaders Up at Night and What They’re Doing About It

SalesLoft

Natalie Barrie , Head of Sales at Mention Me. Preparing sellers for a compressed sales cycle. That means sales cycles are shrinking. If I’m fortunate enough to get some time with a prospect during a sales cycle, I need to be sure I can add real value and that they will remember this interaction.

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Knowledge Sharing Is More Important Than Ever to Maintain Alignment Among Remote Teams

Mindtickle

Leaders in sales enablement and marketing have a big role to play here, aligning all remote team members on messaging, sales processes and requirements. As reps move through the sales cycle, it’s not uncommon to miss steps in the process. Field requirements for collateral. Common buyer objections.

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Essential Guide to Sales Readiness

Highspot

Sales enablement and sales readiness are pivotal for sales teams to thrive. Sales enablement equips reps with the right tools, content, and training to understand the product, market, and customer pain points. Why Does Sales Readiness Matter? Sales readiness bridges the gap between enablement and execution.

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20 Blog Posts to Guide Your Event Marketing Strategy

Zoominfo

For today’s blog post, we put together a comprehensive list of the best articles about corporate events and event marketing. We tried to tackle every aspect of event marketing. Keep reading for our favorite event marketing blog posts! Events are a great tool to have in your marketing arsenal. Check them out below!

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Knowledge Sharing Is More Important Than Ever to Maintain Alignment Among Remote Teams

Mindtickle

Leaders in sales enablement and marketing have a big role to play here, aligning all remote team members on messaging, sales processes and requirements. As reps move through the sales cycle, it’s not uncommon to miss steps in the process. Field requirements for collateral. Common buyer objections.

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Sales Tech Game Changers: How to Align the Sales Organization to Strategic Corporate Initiatives

SBI

Chris: SAVO is a game changer for our customers because instead of just focusing on solving tactical pains like helping sellers find content easier, we focus on helping organizations align the sales organization to strategic corporate initiatives and changing market conditions. Diagram #1).