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Sales Incentive Program Management as a Profit Center for CFO’s of Large Channel Members and Distributors

Sales and Marketing Management

Author: George Kriza, CEO, MTCPerformance For most large resellers or distributors, sales incentive programs for internal sales teams get little attention from top financial executives inside their organizations. The result is unknown impacts on inventory positions and key vendor alliances. Number of Vendor Sponsors: 18.

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Don’t Neglect Channel Partner Programs

Sales and Marketing Management

Training is essential to having success with channel partners, and just as in-person sales calls shifted to virtual due to the global pandemic, so too has channel partner training. Georgia-based Incentive Team works primarily with home goods manufacturers who sell through channel partners.

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How Clients Can Use Digital Marketing Content to Drive Sales

SalesFuel

After a year of living in fear of inflation and recession, consumers are finally excited to start splurging on purchases again. According to a report by 5WPR , more consumers are ready to spend more on electronics/technology, health and wellness, travel and experiences, dining out, beauty, and personal care in 2024 compared to 2023.

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4 new ways to engage your sales force

Sales and Marketing Management

Author: Tim Houlihan Is HR telling you your millennial sales reps don’t like their incentive plans? Are you really going to have a different incentive for the 26-year-old white female than the one for the 45-year-old Asian male? Furthermore, it’s been successfully tested on some of the world’s largest sales forces.

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What Is Your Merch Actually Doing for Your Business Growth?

Smooth Sale

Brands have expanded their merch reach to include everyday consumers via in-store goodies and additional treats. Consumers are around 75% more likely to buy again after receiving branded merchandise. Get it right, and you can secure business growth and sales. Let’s say you’re an elite brand looking to target luxury consumers.

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How Sales and Marketing Can Collaborate (+Expert Tips)

Hubspot Sales

Marketing and sales teams rely heavily on one another to drive business. After all, it’s the marketing department that generates leads, and the sales team that converts those leads to paying customers. Sales collaboration dramatically improves results, but bringing it to fruition can be more complex than it sounds.

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Ways to Effectively Promote a New Product or Service 

Smooth Sale

Offer Promotions and Incentives Initiating incentives and promotions can significantly increase interest and sales, particularly during the first few months of a product launch. This strategy is essential for new product adoption because it creates an informed and involved consumer base that is prepared to promote your business.