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Direct Mail Prospecting: 10 Reasons to Get Physical in Sales

Sales Hacker

In this article, we’ll explore how this reaction impacts your bottom-line results, and then I’ll dive into an alternative that you may not have considered — direct mail prospecting and gifting. For them, it’s worth getting physical — stop relying solely on digital channels and integrate direct mail and gifting into your sequences.

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Direct Mail’s Lasting Impact in the Digital Era: Expert Insights (video)

Pipeliner

The Power of Direct Mail in Today’s Digital World In an age where screens dominate our lives, it’s surprising to learn that direct mail, a method many consider old-fashioned, still has a strong impact. Mike explained how direct mail stands out amidst digital noise.

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4 Major Workforce Trends Impacting Your CRM

Appbuddy

This in turn has ripple effects on your customer relationship management (CRM) system. . Let’s take a closer look at how these workforce trends impact your CRM—and in many cases, make it harder to manage. . How will this impact your CRM data? . What’s the bottom line for your CRM? . Trend #1: Layoffs .

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How ZoomInfo Helped Three Customers Propel Their GTM Strategies

Zoominfo

How Sendoso’s GTM & RevOps Teams Are Adapting Sendoso , a leading direct-mail platform, has made a lot of changes in the past few months in a push to appeal to new industries. With ZoomInfo data, they’re able to enrich their existing CRM and marketing platform records with full customer profiles.

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All the things marketers can (and should) be doing with a CRM

Nutshell

Although typically perceived as software for salespeople, CRMs are the secret sauce behind most successful marketing initiatives. A CRM is an integral piece of software for marketers and salespeople. Most CRMs will help you: Segment your audiences Tailor custom content to each audience (e.g.,

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Are You Tracking These Crucial Marketing KPIs?

Zoominfo

How To Track Marketing KPIs The following types of tools are used to track, measure, and share KPIs: Web analytics CRM systems Data dashboards Data visualization Business intelligence software Whichever solution you use, make sure you’re able to share insights in a digestible way across your marketing department, and with other departments, too.

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Sales Prospecting in the 21st century - Part 3

Increase Sales

In yesterday’s mail I received a direct mail piece from a realtor with whom I had an extended conversation. His latest direct mail marketing message which was a duplication of the first direct mail piece totally ignored that sales conversation.